---
title: "Spot & Tango vs The Pets Table: Which is searched more?"
description: "Is Spot & Tango or The Pets Table more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-pets-table"
publisher: "Brandwave"
---

# Spot & Tango vs The Pets Table: Which is searched more?

Is Spot & Tango or The Pets Table more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Spot & Tango and The Pets Table
- **Competitive set**: Fresh dog food delivery brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Spot & Tango Share of Search**: 6.9%
- **The Pets Table Share of Search**: 1.1%

## Is Spot & Tango or The Pets Table more popular in search?

- In September 2026, Spot & Tango had more branded searches than The Pets Table among fresh dog food delivery brands worldwide. Spot & Tango had about 49,900 branded searches, while The Pets Table had 8,100. Spot & Tango made up 6.9% of all fresh dog food delivery brand searches we track, and The Pets Table accounted for 1.1%.
- Spot & Tango was ahead of The Pets Table in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Spot & Tango’s share of searches among fresh dog food delivery brands worldwide moved from 5.7% to 6.9%, and its estimated monthly branded searches moved from 40.8K to 49.9K.
- Across the 12 months ending September 2026, The Pets Table’s share of searches among fresh dog food delivery brands worldwide held steady at 1.1%, and its estimated monthly branded searches held steady at 8.1K.

## Top fresh dog food delivery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Spot & Tango was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Pets Table was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Spot & Tango and The Pets Table were each listed first in two of the four answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Farmer's Dog | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| JustFoodForDogs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Ollie | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Nom Nom | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| The Pets Table | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| PetPlate | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Spot & Tango | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Butternut Box | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fresh dog food delivery brands

- Asked ChatGPT "Which fresh dog food delivery brand should I buy?": 1. The Farmer's Dog, 2. Ollie, 3. JustFoodForDogs
- Asked ChatGPT "What are the best fresh dog food delivery brands?": 1. The Farmer's Dog, 2. Ollie, 3. JustFoodForDogs, 4. Nom Nom, 5. PetPlate, 6. Spot & Tango
- Asked ChatGPT "What's the best fresh dog food delivery brand for a healthy dog diet?": 1. Ollie, 2. The Farmer's Dog, 3. JustFoodForDogs, 4. Spot & Tango
- Searched Google, AI Overview "fresh dog food brand": 1. The Farmer's Dog, 2. JustFoodForDogs, 3. Ollie, 4. Nom Nom, 5. The Pets Table, 6. PetPlate
- Searched Google, AI Overview "dog food delivery": 1. JustFoodForDogs, 2. The Farmer's Dog, 3. Nom Nom, 4. The Pets Table

Not named in any answer: Butternut Box.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for fresh dog food delivery brands worldwide in September 2026?

- Estimated monthly branded searches for Spot & Tango worldwide rose 22.1% over 12 measured months, from 40.8K to 49.9K in September 2026.

## Month by month

| Month | Spot & Tango estimated searches | Spot & Tango Share of Search | Spot & Tango rank | The Pets Table estimated searches | The Pets Table Share of Search | The Pets Table rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.8K | 5.7% | 5 | 8.1K | 1.1% | 8 |
| Nov 2025 | 39.4K | 6.1% | 5 | 8.1K | 1.3% | 7 |
| Dec 2025 | 33.2K | 5.3% | 5 | 6.6K | 1.1% | 8 |
| Jan 2026 | 60K | 8.4% | 5 | 9.9K | 1.4% | 7 |
| Feb 2026 | 49.8K | 7.3% | 5 | 9.9K | 1.5% | 7 |
| Mar 2026 | 60.3K | 8.5% | 5 | 9.9K | 1.4% | 7 |
| Apr 2026 | 73.5K | 11% | 4 | 9.9K | 1.5% | 7 |
| May 2026 | 59.8K | 8.2% | 4 | 9.9K | 1.4% | 7 |
| Jun 2026 | 59.8K | 6.8% | 4 | 8.1K | 0.92% | 7 |
| Jul 2026 | 58.8K | 6.9% | 4 | 9.9K | 1.2% | 7 |
| Aug 2026 | 58.8K | 7.2% | 4 | 9.9K | 1.2% | 7 |
| Sep 2026 | 49.9K | 6.9% | 4 | 8.1K | 1.1% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using Spot & Tango’s and The Pets Table’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Spot & Tango**: Measured on the search terms “spot & tango”, “spot and tango”, “spot tango”, “spotandtango” and “spottango”, summed into one figure.
- **The Pets Table**: Measured on the search term “the pets table”.

- [Spot & Tango profile](/demand/global-en/brands/spot-and-tango)
- [The Pets Table profile](/demand/global-en/brands/the-pets-table)
- [All fresh dog food delivery brands worldwide](/demand/global-en/categories/fresh-dog-food-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Spot & Tango or The Pets Table more popular in search?

In September 2026, Spot & Tango had more branded searches than The Pets Table among fresh dog food delivery brands worldwide. Spot & Tango had about 49,900 branded searches, while The Pets Table had 8,100. Spot & Tango made up 6.9% of all fresh dog food delivery brand searches we track, and The Pets Table accounted for 1.1%.

## Cite this page

Brandwave. "Spot & Tango vs The Pets Table: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-pets-table

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-pets-table. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
