--- title: "Spot & Tango vs The Farmer's Dog: Which is more popular by branded search?" description: "Which is more popular in search, Spot & Tango or The Farmer's Dog? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-farmers-dog" publisher: "Brandwave" --- # Spot & Tango vs The Farmer's Dog: Which is more popular by branded search? Which is more popular in search, Spot & Tango or The Farmer's Dog? Compare estimated monthly branded-search demand and Share of Search inside the Fresh dog food delivery brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spot & Tango and The Farmer's Dog - **Competitive set**: Fresh dog food delivery brands - **Market**: Global - **Month measured**: Aug 2026 - **Spot & Tango Share of Search**: 10.6% - **The Farmer's Dog Share of Search**: 58.1% ## Which is more popular in search, Spot & Tango or The Farmer's Dog? - In August 2026, The Farmer's Dog had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. The Farmer's Dog was estimated to have 429K branded searches compared to Spot & Tango’s 78K, and held a 58.1% Share of Search versus Spot & Tango’s 10.6%. - The Farmer's Dog was ahead of Spot & Tango in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Spot & Tango’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 8.3% to 10.6%, and its estimated monthly branded searches moved from 52.4K to 78K. - Across the 11 months ending August 2026, The Farmer's Dog’s estimated Share of Search among fresh dog food delivery brands worldwide moved from 57.5% to 58.1%, and its estimated monthly branded searches moved from 362K to 429K. ## How did search popularity change for fresh dog food delivery brands worldwide in August 2026? - In August 2026, The Farmer's Dog gained estimated Share of Search among fresh dog food delivery brands worldwide, from 56.1% to 58.1%. - Estimated monthly branded searches for Spot & Tango worldwide rose 48.9% over 11 measured months, from 52.4K to 78K in August 2026. ## Month by month | Month | Spot & Tango estimated searches | Spot & Tango Share of Search | Spot & Tango rank | The Farmer's Dog estimated searches | The Farmer's Dog Share of Search | The Farmer's Dog rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 52.4K | 8.3% | 4 | 362K | 57.5% | 1 | | Nov 2025 | 47.6K | 8.4% | 4 | 307K | 54% | 1 | | Dec 2025 | 39.9K | 7.5% | 4 | 296K | 55.5% | 1 | | Jan 2026 | 77.7K | 11% | 4 | 362K | 51.4% | 1 | | Feb 2026 | 69K | 11.2% | 3 | 307K | 49.6% | 1 | | Mar 2026 | 79.2K | 12.6% | 3 | 307K | 48.8% | 1 | | Apr 2026 | 92.4K | 15.4% | 3 | 307K | 51.1% | 1 | | May 2026 | 78.7K | 12.3% | 3 | 362K | 56.5% | 1 | | Jun 2026 | 77.2K | 9.5% | 3 | 511K | 62.9% | 1 | | Jul 2026 | 78K | 10.2% | 3 | 429K | 56.1% | 1 | | Aug 2026 | 78K | 10.6% | 3 | 429K | 58.1% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Spot & Tango’s and The Farmer's Dog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spot & Tango**: Measured on the search terms “spot & tango”, “spot and tango”, “spot and tango dog food”, “spot and tango unkibble” and “spotandtango”, summed into one figure. - **The Farmer's Dog**: Measured on the search terms “farmer's dog food”, “farmers dog food”, “the farmer's dog”, “the farmers dog” and “the farmers dog food”, summed into one figure. - [Spot & Tango profile](/demand/global-en/brands/spot-and-tango) - [The Farmer's Dog profile](/demand/global-en/brands/the-farmers-dog) - [All fresh dog food delivery brands worldwide](/demand/global-en/categories/fresh-dog-food-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Spot & Tango or The Farmer's Dog? In August 2026, The Farmer's Dog had more branded searches than Spot & Tango among fresh dog food delivery brands worldwide. The Farmer's Dog was estimated to have 429K branded searches compared to Spot & Tango’s 78K, and held a 58.1% Share of Search versus Spot & Tango’s 10.6%. ## Cite this page Brandwave. "Spot & Tango vs The Farmer's Dog: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-farmers-dog This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spot-and-tango-vs-the-farmers-dog. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.