--- title: "SportRack vs Yakima: Which is searched more?" description: "Is SportRack or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sportrack-vs-yakima" publisher: "Brandwave" --- # SportRack vs Yakima: Which is searched more? Is SportRack or Yakima more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Roof box brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SportRack and Yakima - **Competitive set**: Roof box brands - **Market**: Global - **Month measured**: Sep 2026 - **SportRack Share of Search**: 6.9% - **Yakima Share of Search**: 0.05% ## Is SportRack or Yakima more popular in search? - In September 2026, SportRack had more branded searches than Yakima among roof box brands worldwide. SportRack had about 4,540 branded searches, while Yakima had 30. SportRack made up 6.9% of all roof box brand searches we track, and Yakima accounted for 0.05%. - SportRack was ahead of Yakima in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SportRack’s share of searches among roof box brands worldwide moved from 6.8% to 6.9%, and its estimated monthly branded searches held steady at 4.5K. - Across the 12 months ending September 2026, Yakima’s share of searches among roof box brands worldwide moved from 0.03% to 0.05%, and its estimated monthly branded searches moved from 20 to 30. ## Top roof box brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Yakima appeared in all five answers. SportRack was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yakima was listed before SportRack in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Thule | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Yakima | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | INNO | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SportRack | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Rhino-Rack | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Hapro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kamei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Atera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about roof box brands - Asked ChatGPT "Which roof box brand should I buy?": 1. Thule, 2. Yakima, 3. INNO - Asked ChatGPT "What are the best roof box brands?": 1. Thule, 2. Yakima, 3. INNO, 4. Rhino-Rack, 5. SportRack - Asked ChatGPT "What's the best roof box brand for extra luggage space?": 1. Thule, 2. Yakima, 3. SportRack, 4. INNO - Searched Google, AI Overview "roof box for suv": 1. INNO, 2. Yakima, 3. Thule - Searched Google, AI Overview "car roof box": 1. INNO, 2. Thule, 3. Yakima Not named in any answer: Hapro, Kamei and Atera. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for roof box brands worldwide in September 2026? - In September 2026, SportRack gained share of searches among roof box brands worldwide, from 6.1% to 6.9%. - Estimated monthly branded searches for Yakima worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026. ## Month by month | Month | SportRack estimated searches | SportRack Share of Search | SportRack rank | Yakima estimated searches | Yakima Share of Search | Yakima rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.5K | 6.8% | 3 | 20 | 0.03% | 8 | | Nov 2025 | 3.7K | 4.8% | 3 | 20 | 0.03% | 8 | | Dec 2025 | 3.7K | 4.5% | 3 | 20 | 0.02% | 8 | | Jan 2026 | 4.5K | 5.4% | 3 | 20 | 0.02% | 8 | | Feb 2026 | 3.7K | 5.4% | 3 | 30 | 0.04% | 8 | | Mar 2026 | 5.5K | 7.2% | 3 | 20 | 0.03% | 8 | | Apr 2026 | 5.5K | 7.3% | 3 | 40 | 0.05% | 8 | | May 2026 | 5.6K | 7.3% | 3 | 40 | 0.05% | 8 | | Jun 2026 | 12.3K | 14.8% | 3 | 40 | 0.05% | 8 | | Jul 2026 | 12.3K | 13.7% | 3 | 40 | 0.04% | 8 | | Aug 2026 | 4.6K | 6.1% | 3 | 30 | 0.04% | 8 | | Sep 2026 | 4.5K | 6.9% | 3 | 30 | 0.05% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using SportRack’s and Yakima’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SportRack**: Measured on the search terms “sportrack” and “sportrack roof box”, summed into one figure. - **Yakima**: Measured on the search term “yakima canopy”. - [SportRack profile](/demand/global-en/brands/sportrack) - [Yakima profile](/demand/global-en/brands/yakima) - [All roof box brands worldwide](/demand/global-en/categories/roof-box-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SportRack or Yakima more popular in search? In September 2026, SportRack had more branded searches than Yakima among roof box brands worldwide. SportRack had about 4,540 branded searches, while Yakima had 30. SportRack made up 6.9% of all roof box brand searches we track, and Yakima accounted for 0.05%. ## Cite this page Brandwave. "SportRack vs Yakima: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sportrack-vs-yakima This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sportrack-vs-yakima. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.