--- title: "Split vs VWO: Which is searched more?" description: "Is Split or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Experimentation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/split-vs-vwo" publisher: "Brandwave" --- # Split vs VWO: Which is searched more? Is Split or VWO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Experimentation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Split and VWO - **Competitive set**: Experimentation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Split Share of Search**: 0.74% - **VWO Share of Search**: 8.6% ## Is Split or VWO more popular in search? - In September 2026, VWO had more branded searches than Split among experimentation platforms worldwide. VWO had about 34,100 branded searches, while Split had 2,930. VWO made up 8.6% of all experimentation platform searches we track, and Split accounted for 0.74%. - VWO was ahead of Split in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Split’s share of searches among experimentation platforms worldwide moved from 0.87% to 0.74%, and its estimated monthly branded searches moved from 3.8K to 2.9K. - Across the 12 months ending September 2026, VWO’s share of searches among experimentation platforms worldwide moved from 11.8% to 8.6%, and its estimated monthly branded searches moved from 50.9K to 34.1K. ## Top experimentation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, VWO was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Split was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. VWO was listed before Split in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GrowthBook | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Statsig | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Eppo | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Optimizely | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | VWO | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | LaunchDarkly | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Split | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about experimentation platforms - Asked ChatGPT "Which experimentation platform should I use?": 1. GrowthBook, 2. Statsig, 3. VWO, 4. LaunchDarkly - Asked ChatGPT "What are the best experimentation platforms?": 1. Statsig, 2. GrowthBook, 3. Eppo, 4. Optimizely, 5. LaunchDarkly, 6. VWO - Asked ChatGPT "What's the best experimentation platform for product teams?": 1. Statsig, 2. Eppo, 3. GrowthBook, 4. LaunchDarkly, 5. Optimizely - Searched Google, AI Overview "experimentation platform": 1. Statsig - Searched Google, AI Overview "ab testing software": 1. GrowthBook, 2. VWO, 3. Split, 4. Optimizely, 5. Statsig Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for experimentation platforms worldwide in September 2026? - In September 2026, LaunchDarkly overtook VWO to rank 3rd among experimentation platforms worldwide, with 10.2% of the searches. - VWO’s share of searches among experimentation platforms worldwide has lost ground for 3 months in a row, from 12.2% to 8.6% in September 2026. - Estimated monthly branded searches for Split worldwide fell 22.1% over 12 measured months, from 3.8K to 2.9K in September 2026. ## Month by month | Month | Split estimated searches | Split Share of Search | Split rank | VWO estimated searches | VWO Share of Search | VWO rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 0.87% | 7 | 50.9K | 11.8% | 2 | | Nov 2025 | 3.3K | 0.83% | 7 | 41.7K | 10.6% | 2 | | Dec 2025 | 2.8K | 0.71% | 7 | 41.5K | 10.5% | 2 | | Jan 2026 | 3.4K | 0.69% | 7 | 75.3K | 15.3% | 2 | | Feb 2026 | 2.8K | 0.66% | 7 | 61.7K | 14.6% | 2 | | Mar 2026 | 3.6K | 0.85% | 7 | 61.7K | 14.5% | 2 | | Apr 2026 | 2.9K | 0.67% | 7 | 50.8K | 11.8% | 2 | | May 2026 | 2.8K | 0.67% | 7 | 50.5K | 12% | 2 | | Jun 2026 | 2.7K | 0.66% | 7 | 50.5K | 12.2% | 2 | | Jul 2026 | 2.4K | 0.58% | 7 | 41.4K | 10.3% | 2 | | Aug 2026 | 2.5K | 0.64% | 7 | 33.9K | 8.9% | 3 | | Sep 2026 | 2.9K | 0.74% | 7 | 34.1K | 8.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Split’s and VWO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Split**: Measured on the search terms “split experimentation”, “split feature”, “split feature flag”, “split flag” and “split io”, summed into one figure. - **VWO**: Measured on the search terms “vwo”, “vwo ab testing” and “vwo testing”, summed into one figure. - [Split profile](/demand/global-en/brands/split) - [VWO profile](/demand/global-en/brands/vwo) - [All experimentation platforms worldwide](/demand/global-en/categories/experimentation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Split or VWO more popular in search? In September 2026, VWO had more branded searches than Split among experimentation platforms worldwide. VWO had about 34,100 branded searches, while Split had 2,930. VWO made up 8.6% of all experimentation platform searches we track, and Split accounted for 0.74%. ## Cite this page Brandwave. "Split vs VWO: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/split-vs-vwo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/split-vs-vwo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.