---
title: "Sparkle vs Windex: Which is more popular by branded search?"
description: "Which is more popular in search, Sparkle or Windex? Compare estimated monthly branded-search demand and Share of Search inside the Glass cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sparkle-vs-windex"
publisher: "Brandwave"
---

# Sparkle vs Windex: Which is more popular by branded search?

Which is more popular in search, Sparkle or Windex? Compare estimated monthly branded-search demand and Share of Search inside the Glass cleaners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sparkle and Windex
- **Competitive set**: Glass cleaners
- **Market**: Global
- **Month measured**: Aug 2026
- **Sparkle Share of Search**: 26.6%
- **Windex Share of Search**: 9.8%

## Which is more popular in search, Sparkle or Windex?

- In August 2026, Sparkle had more branded searches than Windex among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Windex’s 74K, and held a 26.6% Share of Search versus Windex’s 9.8%.
- Sparkle was ahead of Windex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sparkle’s estimated Share of Search among glass cleaners worldwide moved from 30.1% to 26.6%, and its estimated monthly branded searches moved from 246K to 201K.
- Across the 11 months ending August 2026, Windex’s estimated Share of Search among glass cleaners worldwide moved from 11.1% to 9.8%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for glass cleaners worldwide in August 2026?

- In August 2026, Sparkle lost estimated Share of Search among glass cleaners worldwide, from 29.9% to 26.6%.
- In August 2026, Windex lost estimated Share of Search among glass cleaners worldwide, from 11% to 9.8%.

## Month by month

| Month | Sparkle estimated searches | Sparkle Share of Search | Sparkle rank | Windex estimated searches | Windex Share of Search | Windex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 30.1% | 2 | 90.5K | 11.1% | 3 |
| Nov 2025 | 246K | 30.1% | 2 | 90.5K | 11.1% | 3 |
| Dec 2025 | 246K | 30.8% | 2 | 74K | 9.3% | 3 |
| Jan 2026 | 246K | 30.8% | 2 | 74K | 9.3% | 3 |
| Feb 2026 | 246K | 30.8% | 2 | 74K | 9.3% | 3 |
| Mar 2026 | 246K | 30.7% | 2 | 74K | 9.2% | 3 |
| Apr 2026 | 246K | 30.7% | 2 | 74K | 9.2% | 3 |
| May 2026 | 246K | 30.9% | 2 | 74K | 9.3% | 3 |
| Jun 2026 | 201K | 30.1% | 2 | 74K | 11.1% | 3 |
| Jul 2026 | 201K | 29.9% | 2 | 74K | 11% | 3 |
| Aug 2026 | 201K | 26.6% | 2 | 74K | 9.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sparkle’s and Windex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sparkle**: Measured on the search term “sparkle”.
- **Windex**: Measured on the search term “windex”.

- [Sparkle profile](/demand/global-en/brands/sparkle)
- [Windex profile](/demand/global-en/brands/windex)
- [All glass cleaners worldwide](/demand/global-en/categories/glass-cleaners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sparkle or Windex?

In August 2026, Sparkle had more branded searches than Windex among glass cleaners worldwide. Sparkle was estimated to have 201K branded searches compared to Windex’s 74K, and held a 26.6% Share of Search versus Windex’s 9.8%.

## Cite this page

Brandwave. "Sparkle vs Windex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sparkle-vs-windex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sparkle-vs-windex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.