--- title: "Spark Hire vs Zoom: Which is searched more?" description: "Is Spark Hire or Zoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video interview platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/spark-hire-vs-zoom" publisher: "Brandwave" --- # Spark Hire vs Zoom: Which is searched more? Is Spark Hire or Zoom more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video interview platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spark Hire and Zoom - **Competitive set**: Video interview platforms - **Market**: Global - **Month measured**: Sep 2026 - **Spark Hire Share of Search**: 4.7% - **Zoom Share of Search**: 0.03% ## Is Spark Hire or Zoom more popular in search? - In September 2026, Spark Hire had more branded searches than Zoom among video interview platforms worldwide. Spark Hire had about 12,100 branded searches, while Zoom had 70. Spark Hire made up 4.7% of all video interview platform searches we track, and Zoom accounted for 0.03%. - Spark Hire was ahead of Zoom in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spark Hire’s share of searches among video interview platforms worldwide moved from 2.2% to 4.7%, and its estimated monthly branded searches moved from 8.1K to 12.1K. - Across the 12 months ending September 2026, Zoom’s share of searches among video interview platforms worldwide moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 40 to 70. ## Top video interview platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spark Hire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zoom was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Spark Hire was listed before Zoom in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HireVue | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Spark Hire | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Willo | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zoom | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | VidCruiter | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Modern Hire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video interview platforms - Asked ChatGPT "Which video interview platform should I use?": 1. Zoom, 2. Spark Hire - Asked ChatGPT "What are the best video interview platforms?": 1. Spark Hire, 2. HireVue, 3. Willo, 4. VidCruiter, 5. Zoom - Asked ChatGPT "What's the best video interview platform for a hiring team?": 1. Spark Hire, 2. HireVue, 3. Willo, 4. VidCruiter - Searched Google, AI Overview "video interview platforms": 1. HireVue, 2. Willo, 3. VidCruiter, 4. Zoom - Searched Google, AI Overview "video interview software": 1. HireVue, 2. Willo, 3. Spark Hire, 4. Zoom Not named in any answer: Modern Hire. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for video interview platforms worldwide in September 2026? - In September 2026, Spark Hire gained share of searches among video interview platforms worldwide, from 3.9% to 4.7%. - Estimated monthly branded searches for Zoom worldwide rose 75% over 12 measured months, from 40 to 70 in September 2026. ## Month by month | Month | Spark Hire estimated searches | Spark Hire Share of Search | Spark Hire rank | Zoom estimated searches | Zoom Share of Search | Zoom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.2% | 3 | 40 | 0.01% | 6 | | Nov 2025 | 6.6K | 1.9% | 3 | 40 | 0.01% | 6 | | Dec 2025 | 6.6K | 2.3% | 3 | 30 | 0.01% | 6 | | Jan 2026 | 9.9K | 3.3% | 3 | 50 | 0.02% | 6 | | Feb 2026 | 9.9K | 3.9% | 3 | 40 | 0.02% | 6 | | Mar 2026 | 9.9K | 3.2% | 3 | 50 | 0.02% | 6 | | Apr 2026 | 8.1K | 2.7% | 3 | 50 | 0.02% | 6 | | May 2026 | 8.1K | 2.8% | 3 | 20 | <0.01% | 6 | | Jun 2026 | 9.9K | 4% | 3 | 30 | 0.01% | 6 | | Jul 2026 | 8.1K | 3.3% | 3 | 50 | 0.02% | 6 | | Aug 2026 | 9.9K | 3.9% | 3 | 30 | 0.01% | 6 | | Sep 2026 | 12.1K | 4.7% | 3 | 70 | 0.03% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Spark Hire’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spark Hire**: Measured on the search term “spark hire”. - **Zoom**: Measured on the search term “video meeting zoom”. - [Spark Hire profile](/demand/global-en/brands/spark-hire) - [Zoom profile](/demand/global-en/brands/zoom) - [All video interview platforms worldwide](/demand/global-en/categories/video-interview-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spark Hire or Zoom more popular in search? In September 2026, Spark Hire had more branded searches than Zoom among video interview platforms worldwide. Spark Hire had about 12,100 branded searches, while Zoom had 70. Spark Hire made up 4.7% of all video interview platform searches we track, and Zoom accounted for 0.03%. ## Cite this page Brandwave. "Spark Hire vs Zoom: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/spark-hire-vs-zoom This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spark-hire-vs-zoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.