--- title: "Spanx vs Squeem: Which is searched more?" description: "Is Spanx or Squeem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/spanx-vs-squeem" publisher: "Brandwave" --- # Spanx vs Squeem: Which is searched more? Is Spanx or Squeem more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spanx and Squeem - **Competitive set**: Shapewear brands - **Market**: Global - **Month measured**: Sep 2026 - **Spanx Share of Search**: 5.1% - **Squeem Share of Search**: 0.28% ## Is Spanx or Squeem more popular in search? - In September 2026, Spanx had more branded searches than Squeem among shapewear brands worldwide. Spanx had about 18,400 branded searches, while Squeem had 1,000. Spanx made up 5.1% of all shapewear brand searches we track, and Squeem accounted for 0.28%. - Spanx was ahead of Squeem in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide moved from 9.5% to 5.1%, and its estimated monthly branded searches moved from 43K to 18.4K. - Across the 12 months ending September 2026, Squeem’s share of searches among shapewear brands worldwide moved from 0.36% to 0.28%, and its estimated monthly branded searches moved from 1.6K to 1K. ## Top shapewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spanx appeared in all five answers. Squeem did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shapewear brands - Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform - Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint - Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint Not named in any answer: Leonisa and Squeem. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for shapewear brands worldwide in September 2026? - In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches. - In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%. - Estimated monthly branded searches for Squeem worldwide fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Month by month | Month | Spanx estimated searches | Spanx Share of Search | Spanx rank | Squeem estimated searches | Squeem Share of Search | Squeem rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 43K | 9.5% | 4 | 1.6K | 0.36% | 8 | | Nov 2025 | 31.5K | 7.2% | 5 | 1.3K | 0.3% | 8 | | Dec 2025 | 25.8K | 6.4% | 5 | 1.3K | 0.32% | 8 | | Jan 2026 | 30.7K | 6.8% | 5 | 1.3K | 0.29% | 8 | | Feb 2026 | 25.1K | 6.4% | 5 | 1.3K | 0.33% | 8 | | Mar 2026 | 30.7K | 6.5% | 4 | 1.3K | 0.27% | 8 | | Apr 2026 | 30.7K | 5.8% | 4 | 1.3K | 0.24% | 8 | | May 2026 | 38.5K | 6.7% | 4 | 1.3K | 0.23% | 8 | | Jun 2026 | 43.4K | 9.8% | 4 | 1.3K | 0.29% | 8 | | Jul 2026 | 36.7K | 8.6% | 4 | 1K | 0.23% | 8 | | Aug 2026 | 36K | 8.1% | 4 | 1.3K | 0.29% | 8 | | Sep 2026 | 18.4K | 5.1% | 5 | 1K | 0.28% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Spanx’s and Squeem’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spanx**: Measured on the search terms “spanx bodysuit” and “spanx shapewear”, summed into one figure. - **Squeem**: Measured on the search term “squeem”. - [Spanx profile](/demand/global-en/brands/spanx) - [Squeem profile](/demand/global-en/brands/squeem) - [All shapewear brands worldwide](/demand/global-en/categories/shapewear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spanx or Squeem more popular in search? In September 2026, Spanx had more branded searches than Squeem among shapewear brands worldwide. Spanx had about 18,400 branded searches, while Squeem had 1,000. Spanx made up 5.1% of all shapewear brand searches we track, and Squeem accounted for 0.28%. ## Cite this page Brandwave. "Spanx vs Squeem: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/spanx-vs-squeem This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spanx-vs-squeem. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.