---
title: "Spalding vs Wilson: Which is more popular by branded search?"
description: "Which is more popular in search, Spalding or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Basketball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/spalding-vs-wilson"
publisher: "Brandwave"
---

# Spalding vs Wilson: Which is more popular by branded search?

Which is more popular in search, Spalding or Wilson? Compare estimated monthly branded-search demand and Share of Search inside the Basketball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Spalding and Wilson
- **Competitive set**: Basketball brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Spalding Share of Search**: 0.64%
- **Wilson Share of Search**: 0.04%

## Which is more popular in search, Spalding or Wilson?

- In August 2026, Spalding had more branded searches than Wilson among basketball brands worldwide. Spalding was estimated to have 135K branded searches compared to Wilson’s 8.1K, and held a 0.64% Share of Search versus Wilson’s 0.04%.
- Spalding was ahead of Wilson in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spalding’s estimated Share of Search among basketball brands worldwide held steady at 0.64%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Wilson’s estimated Share of Search among basketball brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for basketball brands worldwide in August 2026?

- In August 2026, Spalding rose from 4th to 3rd among basketball brands worldwide.
- Estimated monthly branded searches for Wilson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Month by month

| Month | Spalding estimated searches | Spalding Share of Search | Spalding rank | Wilson estimated searches | Wilson Share of Search | Wilson rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 0.64% | 3 | 9.9K | 0.05% | 5 |
| Nov 2025 | 110K | 0.36% | 3 | 9.9K | 0.03% | 5 |
| Dec 2025 | 110K | 0.43% | 3 | 8.1K | 0.03% | 5 |
| Jan 2026 | 110K | 0.43% | 4 | 8.1K | 0.03% | 5 |
| Feb 2026 | 110K | 0.53% | 3 | 9.9K | 0.05% | 5 |
| Mar 2026 | 135K | 0.53% | 3 | 8.1K | 0.03% | 5 |
| Apr 2026 | 135K | 0.64% | 3 | 8.1K | 0.04% | 5 |
| May 2026 | 135K | 0.64% | 3 | 8.1K | 0.04% | 5 |
| Jun 2026 | 135K | 0.64% | 3 | 8.1K | 0.04% | 5 |
| Jul 2026 | 135K | 0.64% | 4 | 6.6K | 0.03% | 5 |
| Aug 2026 | 135K | 0.64% | 3 | 8.1K | 0.04% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Spalding’s and Wilson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Spalding**: Measured on the search term “spalding”.
- **Wilson**: Measured on the search term “wilson padel”.

- [Spalding profile](/demand/global-en/brands/spalding)
- [Wilson profile](/demand/global-en/brands/wilson)
- [All basketball brands worldwide](/demand/global-en/categories/basketball-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Spalding or Wilson?

In August 2026, Spalding had more branded searches than Wilson among basketball brands worldwide. Spalding was estimated to have 135K branded searches compared to Wilson’s 8.1K, and held a 0.64% Share of Search versus Wilson’s 0.04%.

## Cite this page

Brandwave. "Spalding vs Wilson: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/spalding-vs-wilson

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spalding-vs-wilson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.