--- title: "Sour Patch Kids vs Twizzlers: Which is more popular?" description: "Is Sour Patch Kids or Twizzlers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sour-patch-kids-vs-twizzlers" publisher: "Brandwave" --- # Sour Patch Kids vs Twizzlers: Which is more popular? Is Sour Patch Kids or Twizzlers more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Candy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sour Patch Kids and Twizzlers - **Competitive set**: Candy brands - **Market**: Global - **Month measured**: Oct 2026 - **Sour Patch Kids Share of Search**: 13.4% - **Twizzlers Share of Search**: 6% ## Is Sour Patch Kids or Twizzlers more popular in search? - In October 2026, Sour Patch Kids had more branded searches than Twizzlers among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Twizzlers had 165,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Twizzlers accounted for 6%. - Sour Patch Kids was ahead of Twizzlers in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sour Patch Kids’ share of searches among candy brands worldwide moved from 10.4% to 13.4%, and its estimated monthly branded searches moved from 246K to 368K. - Across the 12 months ending October 2026, Twizzlers’ share of searches among candy brands worldwide moved from 5.7% to 6%, and its estimated monthly branded searches moved from 135K to 165K. ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sour Patch Kids appeared in all five answers. Twizzlers did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%. - Estimated monthly branded searches for Twizzlers worldwide rose 22.2% over 12 measured months, from 135K to 165K in October 2026. ## How has branded search for Sour Patch Kids and Twizzlers changed worldwide over the last 12 months? | Month | Sour Patch Kids estimated searches | Sour Patch Kids Share of Search | Sour Patch Kids rank | Twizzlers estimated searches | Twizzlers Share of Search | Twizzlers rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 246K | 10.4% | 4 | 135K | 5.7% | 6 | | Dec 2025 | 246K | 10.6% | 3 | 135K | 5.8% | 6 | | Jan 2026 | 246K | 11% | 3 | 110K | 4.9% | 6 | | Feb 2026 | 246K | 10.9% | 3 | 110K | 4.9% | 6 | | Mar 2026 | 246K | 10.7% | 3 | 110K | 4.8% | 7 | | Apr 2026 | 246K | 10.8% | 3 | 110K | 4.8% | 7 | | May 2026 | 246K | 10.6% | 3 | 135K | 5.8% | 6 | | Jun 2026 | 201K | 10.5% | 3 | 110K | 5.7% | 6 | | Jul 2026 | 201K | 10.3% | 3 | 110K | 5.6% | 6 | | Aug 2026 | 201K | 9.7% | 4 | 110K | 5.3% | 6 | | Sep 2026 | 246K | 11.4% | 3 | 135K | 6.3% | 6 | | Oct 2026 | 368K | 13.4% | 3 | 165K | 6% | 6 | ## How are Sour Patch Kids’ and Twizzlers’ branded searches counted? Brandwave collects information about searches that people make online using Sour Patch Kids’ and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sour Patch Kids**: Measured on the search term “sour patch kids”. - **Twizzlers**: Measured on the search term “twizzlers”. - [Sour Patch Kids profile](/demand/global-en/brands/sour-patch-kids) - [Twizzlers profile](/demand/global-en/brands/twizzlers) - [All candy brands worldwide](/demand/global-en/categories/candy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sour Patch Kids or Twizzlers more popular in search? In October 2026, Sour Patch Kids had more branded searches than Twizzlers among candy brands worldwide. Sour Patch Kids had about 368,000 branded searches, while Twizzlers had 165,000. Sour Patch Kids made up 13.4% of all candy brand searches we track, and Twizzlers accounted for 6%. ## Cite this page Brandwave. "Sour Patch Kids vs Twizzlers: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/sour-patch-kids-vs-twizzlers This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sour-patch-kids-vs-twizzlers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.