---
title: "Sorel vs Timberland: Which is more popular by branded search?"
description: "Which is more popular in search, Sorel or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sorel-vs-timberland"
publisher: "Brandwave"
---

# Sorel vs Timberland: Which is more popular by branded search?

Which is more popular in search, Sorel or Timberland? Compare estimated monthly branded-search demand and Share of Search inside the Boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sorel and Timberland
- **Competitive set**: Boots
- **Market**: Global
- **Month measured**: Aug 2026
- **Sorel Share of Search**: 1.1%
- **Timberland Share of Search**: 22%

## Which is more popular in search, Sorel or Timberland?

- In August 2026, Timberland had more branded searches than Sorel among boots worldwide. Timberland was estimated to have 2.2M branded searches compared to Sorel’s 110K, and held a 22% Share of Search versus Sorel’s 1.1%.
- Timberland was ahead of Sorel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sorel’s estimated Share of Search among boots worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 11 months ending August 2026, Timberland’s estimated Share of Search among boots worldwide moved from 17.3% to 22%, and its estimated monthly branded searches moved from 3.4M to 2.2M.

## How did search popularity change for boots worldwide in August 2026?

- In August 2026, Timberland lost estimated Share of Search among boots worldwide, from 25.2% to 22%.
- Estimated monthly branded searches for Sorel worldwide fell 55.3% over 11 measured months, from 246K to 110K in August 2026.

## Month by month

| Month | Sorel estimated searches | Sorel Share of Search | Sorel rank | Timberland estimated searches | Timberland Share of Search | Timberland rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 1.3% | 6 | 3.4M | 17.3% | 3 |
| Nov 2025 | 450K | 1.4% | 6 | 5M | 16% | 3 |
| Dec 2025 | 368K | 1.4% | 6 | 4.1M | 15.8% | 3 |
| Jan 2026 | 301K | 1.7% | 6 | 3.4M | 18.6% | 3 |
| Feb 2026 | 165K | 1.5% | 6 | 2.2M | 21% | 3 |
| Mar 2026 | 135K | 1.3% | 6 | 1.8M | 17.9% | 4 |
| Apr 2026 | 110K | 1.5% | 6 | 1.8M | 24.5% | 2 |
| May 2026 | 110K | 1.5% | 6 | 1.8M | 25% | 3 |
| Jun 2026 | 74K | 1.2% | 6 | 1.5M | 24.8% | 3 |
| Jul 2026 | 90.5K | 1.2% | 6 | 1.8M | 25.2% | 3 |
| Aug 2026 | 110K | 1.1% | 6 | 2.2M | 22% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sorel’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sorel**: Measured on the search term “sorel”.
- **Timberland**: Measured on the search term “timberland”.

- [Sorel profile](/demand/global-en/brands/sorel)
- [Timberland profile](/demand/global-en/brands/timberland)
- [All boots worldwide](/demand/global-en/categories/boots): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sorel or Timberland?

In August 2026, Timberland had more branded searches than Sorel among boots worldwide. Timberland was estimated to have 2.2M branded searches compared to Sorel’s 110K, and held a 22% Share of Search versus Sorel’s 1.1%.

## Cite this page

Brandwave. "Sorel vs Timberland: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sorel-vs-timberland

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sorel-vs-timberland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.