--- title: "Sophos vs Zscaler: Which is searched more?" description: "Is Sophos or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sophos-vs-zscaler" publisher: "Brandwave" --- # Sophos vs Zscaler: Which is searched more? Is Sophos or Zscaler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cybersecurity vendors set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sophos and Zscaler - **Competitive set**: Cybersecurity vendors - **Market**: Global - **Month measured**: Sep 2026 - **Sophos Share of Search**: 3.5% - **Zscaler Share of Search**: 3.5% ## Is Sophos or Zscaler more popular in search? - In September 2026, Sophos and Zscaler were level in searches among cybersecurity vendors worldwide, with an estimated 199K versus 201K branded searches, at 3.5% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Sophos took it in November 2025, Zscaler took it in April 2026. - Across the 12 months ending September 2026, Sophos’ share of searches among cybersecurity vendors worldwide moved from 6% to 3.5%, and its estimated monthly branded searches moved from 244K to 199K. - Across the 12 months ending September 2026, Zscaler’s share of searches among cybersecurity vendors worldwide moved from 6% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K. ## Top cybersecurity vendors in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sophos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zscaler was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sophos and Zscaler were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CrowdStrike | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Palo Alto Networks | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Sophos | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fortinet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | SentinelOne | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Zscaler | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Cloudflare | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Check Point | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | CyberArk | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Tenable | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Okta | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Darktrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cybersecurity vendors - Asked ChatGPT "Which cybersecurity vendor should I use?": 1. CrowdStrike, 2. Sophos, 3. Palo Alto Networks - Asked ChatGPT "What are the best cybersecurity vendors?": 1. CrowdStrike, 2. Palo Alto Networks, 3. Fortinet, 4. Zscaler, 5. SentinelOne, 6. Check Point, 7. Cloudflare, 8. Okta, 9. CyberArk, 10. Tenable, 11. Sophos - Asked ChatGPT "What's the best cybersecurity vendor for a small IT team?": 1. Sophos, 2. SentinelOne, 3. CrowdStrike - Searched Google, AI Overview "cybersecurity vendors": 1. Palo Alto Networks, 2. CrowdStrike, 3. Fortinet, 4. Cloudflare, 5. Zscaler, 6. CyberArk, 7. Check Point, 8. Tenable, 9. SentinelOne, 10. Okta - Searched Google, AI Overview "small business cybersecurity": named none of the brands we track Not named in any answer: Darktrace. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cybersecurity vendors worldwide in September 2026? - Estimated monthly branded searches for Zscaler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026. - Estimated monthly branded searches for Sophos worldwide fell 18.2% over 12 measured months, from 244K to 199K in September 2026. ## Month by month | Month | Sophos estimated searches | Sophos Share of Search | Sophos rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 244K | 6% | 5 | 246K | 6% | 4 | | Nov 2025 | 203K | 1.9% | 4 | 201K | 1.8% | 5 | | Dec 2025 | 190K | 3.3% | 4 | 165K | 2.9% | 5 | | Jan 2026 | 203K | 4.5% | 4 | 201K | 4.5% | 5 | | Feb 2026 | 203K | 4.5% | 4 | 201K | 4.5% | 5 | | Mar 2026 | 203K | 3.9% | 4 | 201K | 3.9% | 5 | | Apr 2026 | 199K | 4% | 5 | 201K | 4% | 4 | | May 2026 | 194K | 3.8% | 5 | 246K | 4.8% | 4 | | Jun 2026 | 199K | 3.9% | 5 | 201K | 3.9% | 4 | | Jul 2026 | 199K | 4% | 5 | 201K | 4% | 4 | | Aug 2026 | 190K | 3.3% | 5 | 201K | 3.5% | 4 | | Sep 2026 | 199K | 3.5% | 5 | 201K | 3.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sophos’ and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sophos**: Measured on the search terms “sophos”, “sophos central” and “sophos firewall”, summed into one figure. - **Zscaler**: Measured on the search term “zscaler”. - [Sophos profile](/demand/global-en/brands/sophos) - [Zscaler profile](/demand/global-en/brands/zscaler) - [All cybersecurity vendors worldwide](/demand/global-en/categories/cybersecurity-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sophos or Zscaler more popular in search? In September 2026, Sophos and Zscaler were level in searches among cybersecurity vendors worldwide, with an estimated 199K versus 201K branded searches, at 3.5% of the total each. ## Cite this page Brandwave. "Sophos vs Zscaler: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sophos-vs-zscaler This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sophos-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.