---
title: "Solbari vs Tilley: Which is more popular by branded search?"
description: "Which is more popular in search, Solbari or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/solbari-vs-tilley"
publisher: "Brandwave"
---

# Solbari vs Tilley: Which is more popular by branded search?

Which is more popular in search, Solbari or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Solbari and Tilley
- **Competitive set**: Sun hat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Solbari Share of Search**: 16.4%
- **Tilley Share of Search**: 24.6%

## Which is more popular in search, Solbari or Tilley?

- In August 2026, Tilley had more branded searches than Solbari among sun hat brands worldwide. Tilley was estimated to have 22.2K branded searches compared to Solbari’s 14.8K, and held a 24.6% Share of Search versus Solbari’s 16.4%.
- Tilley was ahead of Solbari in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Solbari’s estimated Share of Search among sun hat brands worldwide moved from 16.7% to 16.4%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide moved from 25% to 24.6%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for sun hat brands worldwide in August 2026?

- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.
- Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

## Month by month

| Month | Solbari estimated searches | Solbari Share of Search | Solbari rank | Tilley estimated searches | Tilley Share of Search | Tilley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 16.7% | 3 | 18.1K | 25% | 2 |
| Nov 2025 | 18.1K | 20.8% | 3 | 22.2K | 25.5% | 2 |
| Dec 2025 | 14.8K | 16.3% | 3 | 22.2K | 24.4% | 2 |
| Jan 2026 | 14.8K | 15.7% | 3 | 18.1K | 19.1% | 2 |
| Feb 2026 | 9.9K | 12.8% | 3 | 14.8K | 19.1% | 2 |
| Mar 2026 | 14.8K | 16.1% | 3 | 18.1K | 19.6% | 2 |
| Apr 2026 | 18.1K | 16.6% | 2 | 18.1K | 16.6% | 3 |
| May 2026 | 22.2K | 20.6% | 2 | 22.2K | 20.6% | 3 |
| Jun 2026 | 22.2K | 18.6% | 3 | 27.1K | 22.7% | 2 |
| Jul 2026 | 18.1K | 16.3% | 3 | 27.1K | 24.3% | 2 |
| Aug 2026 | 14.8K | 16.4% | 3 | 22.2K | 24.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Solbari’s and Tilley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Solbari**: Measured on the search term “solbari”.
- **Tilley**: Measured on the search term “tilley”.

- [Solbari profile](/demand/global-en/brands/solbari)
- [Tilley profile](/demand/global-en/brands/tilley)
- [All sun hat brands worldwide](/demand/global-en/categories/sun-hat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Solbari or Tilley?

In August 2026, Tilley had more branded searches than Solbari among sun hat brands worldwide. Tilley was estimated to have 22.2K branded searches compared to Solbari’s 14.8K, and held a 24.6% Share of Search versus Solbari’s 16.4%.

## Cite this page

Brandwave. "Solbari vs Tilley: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/solbari-vs-tilley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/solbari-vs-tilley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.