--- title: "Sol de Janeiro vs Vaseline: Which is searched more?" description: "Is Sol de Janeiro or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sol-de-janeiro-vs-vaseline" publisher: "Brandwave" --- # Sol de Janeiro vs Vaseline: Which is searched more? Is Sol de Janeiro or Vaseline more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sol de Janeiro and Vaseline - **Competitive set**: Body care brands - **Market**: Global - **Month measured**: Sep 2026 - **Sol de Janeiro Share of Search**: 17.1% - **Vaseline Share of Search**: 21.4% ## Is Sol de Janeiro or Vaseline more popular in search? - In September 2026, Vaseline had more branded searches than Sol de Janeiro among body care brands worldwide. Vaseline had about 1.5 million branded searches, while Sol de Janeiro had 1.2 million. Vaseline made up 21.4% of all body care brand searches we track, and Sol de Janeiro accounted for 17.1%. - The lead changed hands once in the 12 months ending September 2026: Vaseline took it in September 2026. - Across the 12 months ending September 2026, Sol de Janeiro’s share of searches among body care brands worldwide moved from 22.8% to 17.1%, and its estimated monthly branded searches moved from 1.8M to 1.2M. - Across the 12 months ending September 2026, Vaseline’s share of searches among body care brands worldwide moved from 17% to 21.4%, and its estimated monthly branded searches moved from 1.4M to 1.5M. ## Top body care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sol de Janeiro was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vaseline did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Naturium | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Sol de Janeiro | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | CeraVe | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Aveeno | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Vaseline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bio-Oil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trilogy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body care brands - Asked ChatGPT "Which body care brand should I buy?": 1. Sol de Janeiro, 2. Naturium, 3. La Roche-Posay - Asked ChatGPT "What are the best body care brands?": 1. Naturium, 2. La Roche-Posay, 3. Sol de Janeiro, 4. CeraVe - Asked ChatGPT "What's the best body care brand for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body care brands": 1. Naturium, 2. Sol de Janeiro - Searched Google, AI Overview "best body care": 1. Naturium Not named in any answer: Vaseline, Bio-Oil, Trilogy and Palmer's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body care brands worldwide in September 2026? - In September 2026, Vaseline overtook CeraVe and Sol de Janeiro to rank 2nd among body care brands worldwide, with 21.4% of the searches. - In September 2026, Sol de Janeiro lost share of searches among body care brands worldwide, from 18.9% to 17.1%. ## Month by month | Month | Sol de Janeiro estimated searches | Sol de Janeiro Share of Search | Sol de Janeiro rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 22.8% | 3 | 1.4M | 17% | 4 | | Nov 2025 | 3.4M | 31.8% | 1 | 1.9M | 18.2% | 3 | | Dec 2025 | 4.1M | 36.9% | 1 | 1.7M | 15.7% | 4 | | Jan 2026 | 1.8M | 21% | 3 | 1.6M | 18.6% | 4 | | Feb 2026 | 1.5M | 18.8% | 3 | 1.3M | 16.5% | 4 | | Mar 2026 | 1.8M | 20.6% | 3 | 1.3M | 14.7% | 4 | | Apr 2026 | 1.5M | 17.6% | 3 | 1.3M | 15.3% | 4 | | May 2026 | 1.5M | 18% | 3 | 1.1M | 13.1% | 4 | | Jun 2026 | 1.5M | 19.2% | 3 | 1.1M | 14% | 4 | | Jul 2026 | 1.5M | 19.1% | 3 | 1.1M | 13.8% | 4 | | Aug 2026 | 1.5M | 18.9% | 3 | 1.3M | 16.4% | 4 | | Sep 2026 | 1.2M | 17.1% | 4 | 1.5M | 21.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sol de Janeiro’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sol de Janeiro**: Measured on the search term “sol de janeiro”. - **Vaseline**: Measured on the search terms “vaseline”, “vaseline body lotion”, “vaseline lotions” and “vaseline rosy lips”, summed into one figure. - [Sol de Janeiro profile](/demand/global-en/brands/sol-de-janeiro) - [Vaseline profile](/demand/global-en/brands/vaseline) - [All body care brands worldwide](/demand/global-en/categories/body-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sol de Janeiro or Vaseline more popular in search? In September 2026, Vaseline had more branded searches than Sol de Janeiro among body care brands worldwide. Vaseline had about 1.5 million branded searches, while Sol de Janeiro had 1.2 million. Vaseline made up 21.4% of all body care brand searches we track, and Sol de Janeiro accounted for 17.1%. ## Cite this page Brandwave. "Sol de Janeiro vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sol-de-janeiro-vs-vaseline This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sol-de-janeiro-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.