--- title: "Socially Powerful vs The Influencer Marketing Factory: Which is more popular by branded search?" description: "Which is more popular in search, Socially Powerful or The Influencer Marketing Factory? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-marketing-factory" publisher: "Brandwave" --- # Socially Powerful vs The Influencer Marketing Factory: Which is more popular by branded search? Which is more popular in search, Socially Powerful or The Influencer Marketing Factory? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Socially Powerful and The Influencer Marketing Factory - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Aug 2026 - **Socially Powerful Share of Search**: 11.5% - **The Influencer Marketing Factory Share of Search**: 24% ## Which is more popular in search, Socially Powerful or The Influencer Marketing Factory? - In August 2026, The Influencer Marketing Factory had more branded searches than Socially Powerful among influencer marketing agencies worldwide. The Influencer Marketing Factory was estimated to have 4.4K branded searches compared to Socially Powerful’s 2.1K, and held a 24% Share of Search versus Socially Powerful’s 11.5%. - The lead changed hands once in the 11 months ending August 2026: The Influencer Marketing Factory took it in May 2026. - Across the 11 months ending August 2026, Socially Powerful’s estimated Share of Search among influencer marketing agencies worldwide moved from 9.7% to 11.5%, and its estimated monthly branded searches moved from 3.1K to 2.1K. - Across the 11 months ending August 2026, The Influencer Marketing Factory’s estimated Share of Search among influencer marketing agencies worldwide moved from 7.1% to 24%, and its estimated monthly branded searches moved from 2.3K to 4.4K. ## How did search popularity change for influencer marketing agencies worldwide in August 2026? - In August 2026, The Influencer Marketing Factory overtook The Goat Agency to rank 2nd among influencer marketing agencies worldwide, at 24%. - In August 2026, Socially Powerful lost estimated Share of Search among influencer marketing agencies worldwide, from 12.7% to 11.5%. ## Month by month | Month | Socially Powerful estimated searches | Socially Powerful Share of Search | Socially Powerful rank | The Influencer Marketing Factory estimated searches | The Influencer Marketing Factory Share of Search | The Influencer Marketing Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 9.7% | 3 | 2.3K | 7.1% | 4 | | Nov 2025 | 2.7K | 8.5% | 3 | 2.2K | 6.9% | 4 | | Dec 2025 | 2.1K | 8.9% | 3 | 1.5K | 6.5% | 4 | | Jan 2026 | 2.7K | 8.5% | 3 | 2.1K | 6.6% | 4 | | Feb 2026 | 2.6K | 13.9% | 3 | 1.6K | 8.3% | 4 | | Mar 2026 | 2.1K | 11.5% | 3 | 1.5K | 7.9% | 4 | | Apr 2026 | 2.1K | 12.2% | 3 | 1.4K | 7.8% | 4 | | May 2026 | 2.1K | 11.4% | 4 | 2.6K | 14.3% | 3 | | Jun 2026 | 2.1K | 11.1% | 4 | 3.7K | 19.6% | 2 | | Jul 2026 | 2.1K | 12.7% | 4 | 3.6K | 21.1% | 3 | | Aug 2026 | 2.1K | 11.5% | 4 | 4.4K | 24% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Socially Powerful’s and The Influencer Marketing Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Socially Powerful**: Measured on the search terms “socially powerful”, “socially powerful agency”, “socially powerful influencer marketing agency” and “socially powerful reviews”, summed into one figure. - **The Influencer Marketing Factory**: Measured on the search terms “influencer marketing agency the influencer marketing factory”, “the influencer marketing factory”, “the influencer marketing factory case studies”, “the influencer marketing factory influencer marketing agency”, “the influencer marketing factory reviews” and “theinfluencermarketingfactory.com”, summed into one figure. - [Socially Powerful profile](/demand/global-en/brands/socially-powerful) - [The Influencer Marketing Factory profile](/demand/global-en/brands/the-influencer-marketing-factory) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Socially Powerful or The Influencer Marketing Factory? In August 2026, The Influencer Marketing Factory had more branded searches than Socially Powerful among influencer marketing agencies worldwide. The Influencer Marketing Factory was estimated to have 4.4K branded searches compared to Socially Powerful’s 2.1K, and held a 24% Share of Search versus Socially Powerful’s 11.5%. ## Cite this page Brandwave. "Socially Powerful vs The Influencer Marketing Factory: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-marketing-factory This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-marketing-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.