--- title: "Socially Powerful vs The Influencer Agency: Which is searched more?" description: "Is Socially Powerful or The Influencer Agency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-agency" publisher: "Brandwave" --- # Socially Powerful vs The Influencer Agency: Which is searched more? Is Socially Powerful or The Influencer Agency more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Influencer marketing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Socially Powerful and The Influencer Agency - **Competitive set**: Influencer marketing agencies - **Market**: Global - **Month measured**: Sep 2026 - **Socially Powerful Share of Search**: 9.8% - **The Influencer Agency Share of Search**: 16.3% ## Is Socially Powerful or The Influencer Agency more popular in search? - In September 2026, The Influencer Agency had more branded searches than Socially Powerful among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while Socially Powerful had 2,040. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and Socially Powerful accounted for 9.8%. - The Influencer Agency was ahead of Socially Powerful in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Socially Powerful’s share of searches among influencer marketing agencies worldwide moved from 7.7% to 9.8%, and its estimated monthly branded searches moved from 3K to 2K. - Across the 12 months ending September 2026, The Influencer Agency’s share of searches among influencer marketing agencies worldwide moved from 12.5% to 16.3%, and its estimated monthly branded searches moved from 4.9K to 3.4K. ## Top influencer marketing agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Socially Powerful was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. The Influencer Agency did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | The Influencer Marketing Factory | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Viral Nation | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Influential | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Socially Powerful | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | HireInfluence | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Linqia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ubiquitous | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | The Goat Agency | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | The Influencer Agency | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Socialyte | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Obviously | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gleam Futures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about influencer marketing agencies - Asked ChatGPT "Which influencer marketing agency should I hire?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. The Goat Agency - Asked ChatGPT "What are the best influencer marketing agencies?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Ubiquitous, 4. Socially Powerful, 5. Linqia, 6. HireInfluence - Asked ChatGPT "What's the best influencer marketing agency for creator campaign support?": 1. The Influencer Marketing Factory, 2. Viral Nation, 3. Linqia, 4. HireInfluence - Searched Google, AI Overview "influencer marketing agency": 1. Influential, 2. The Influencer Marketing Factory, 3. HireInfluence - Searched Google, AI Overview "best influencer agency": 1. Viral Nation, 2. Influential, 3. Socially Powerful, 4. HireInfluence Not named in any answer: The Influencer Agency, Socialyte, Obviously and Gleam Futures. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for influencer marketing agencies worldwide in September 2026? - In September 2026, The Influencer Agency lost share of searches among influencer marketing agencies worldwide, from 19.3% to 16.3%. - Socially Powerful’s share of searches among influencer marketing agencies worldwide has gained ground for 3 months in a row, from 8.7% to 9.8% in September 2026. ## Month by month | Month | Socially Powerful estimated searches | Socially Powerful Share of Search | Socially Powerful rank | The Influencer Agency estimated searches | The Influencer Agency Share of Search | The Influencer Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 7.7% | 4 | 4.9K | 12.5% | 3 | | Nov 2025 | 2.6K | 6.6% | 4 | 4.9K | 12.6% | 3 | | Dec 2025 | 2.1K | 6.3% | 4 | 6.7K | 20.5% | 3 | | Jan 2026 | 2.6K | 4.9% | 4 | 19.7K | 36.9% | 1 | | Feb 2026 | 2.6K | 9.9% | 4 | 4.9K | 18.6% | 3 | | Mar 2026 | 2.1K | 7.9% | 4 | 6K | 22.6% | 2 | | Apr 2026 | 2.1K | 8.4% | 4 | 4.9K | 19.4% | 2 | | May 2026 | 2.1K | 8.4% | 4 | 5.5K | 22.2% | 2 | | Jun 2026 | 2.1K | 8.7% | 4 | 4.2K | 17.6% | 2 | | Jul 2026 | 2.1K | 9.3% | 4 | 4.2K | 18.6% | 2 | | Aug 2026 | 2.1K | 9.5% | 4 | 4.2K | 19.3% | 2 | | Sep 2026 | 2K | 9.8% | 4 | 3.4K | 16.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Socially Powerful’s and The Influencer Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Socially Powerful**: Measured on the search terms “socially powerful” and “socially powerful agency”, summed into one figure. - **The Influencer Agency**: Measured on the search terms “influencer agency” and “the influencer agency”, summed into one figure. - [Socially Powerful profile](/demand/global-en/brands/socially-powerful) - [The Influencer Agency profile](/demand/global-en/brands/the-influencer-agency) - [All influencer marketing agencies worldwide](/demand/global-en/categories/influencer-marketing-agencies): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Socially Powerful or The Influencer Agency more popular in search? In September 2026, The Influencer Agency had more branded searches than Socially Powerful among influencer marketing agencies worldwide. The Influencer Agency had about 3,400 branded searches, while Socially Powerful had 2,040. The Influencer Agency made up 16.3% of all influencer marketing agency searches we track, and Socially Powerful accounted for 9.8%. ## Cite this page Brandwave. "Socially Powerful vs The Influencer Agency: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-agency This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/socially-powerful-vs-the-influencer-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.