---
title: "Soap & Glory vs St. Ives: Which is searched more?"
description: "Which is more popular in search, Soap & Glory or St. Ives? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/soap-glory-vs-st-ives"
publisher: "Brandwave"
---

# Soap & Glory vs St. Ives: Which is searched more?

Which is more popular in search, Soap & Glory or St. Ives? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Soap & Glory and St. Ives
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **Soap & Glory Share of Search**: 4.7%
- **St. Ives Share of Search**: 74.3%

## Which is more popular in search, Soap & Glory or St. Ives?

- In August 2026, St. Ives had more branded searches than Soap & Glory among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Soap & Glory’s 34.7K, and held a 74.3% Share of Search versus Soap & Glory’s 4.7%.
- St. Ives was ahead of Soap & Glory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Soap & Glory’s estimated Share of Search among body scrub worldwide moved from 10.3% to 4.7%, and its estimated monthly branded searches moved from 51.4K to 34.7K.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 49.4% to 74.3%, and its estimated monthly branded searches moved from 246K to 550K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 70.2% to 74.3%.
- In August 2026, Soap & Glory lost estimated Share of Search among body scrub worldwide, from 5.4% to 4.7%.

## Month by month

| Month | Soap & Glory estimated searches | Soap & Glory Share of Search | Soap & Glory rank | St. Ives estimated searches | St. Ives Share of Search | St. Ives rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 51.4K | 10.3% | 3 | 246K | 49.4% | 1 |
| Nov 2025 | 76.4K | 12% | 3 | 201K | 31.6% | 2 |
| Dec 2025 | 93.4K | 15.1% | 3 | 165K | 26.6% | 2 |
| Jan 2026 | 42.9K | 8.3% | 3 | 246K | 47.8% | 1 |
| Feb 2026 | 35K | 8.3% | 3 | 201K | 47.8% | 1 |
| Mar 2026 | 34.7K | 7% | 3 | 301K | 61.1% | 1 |
| Apr 2026 | 34.7K | 7.1% | 3 | 301K | 61.6% | 1 |
| May 2026 | 35K | 5.5% | 3 | 450K | 70.1% | 1 |
| Jun 2026 | 28.7K | 5.4% | 3 | 368K | 69.4% | 1 |
| Jul 2026 | 34.7K | 5.4% | 3 | 450K | 70.2% | 1 |
| Aug 2026 | 34.7K | 4.7% | 3 | 550K | 74.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Soap & Glory’s and St. Ives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Soap & Glory**: Measured on the search terms “soap and glory” and “soap glory”, summed into one figure.
- **St. Ives**: Measured on the search term “st ives”.

- [Soap & Glory profile](/demand/global-en/brands/soap-glory)
- [St. Ives profile](/demand/global-en/brands/st-ives)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Soap & Glory or St. Ives?

In August 2026, St. Ives had more branded searches than Soap & Glory among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Soap & Glory’s 34.7K, and held a 74.3% Share of Search versus Soap & Glory’s 4.7%.

## Cite this page

Brandwave. "Soap & Glory vs St. Ives: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/soap-glory-vs-st-ives

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/soap-glory-vs-st-ives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.