---
title: "Smith's vs Wusthof: Which is searched more?"
description: "Which is more popular in search, Smith's or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wusthof"
publisher: "Brandwave"
---

# Smith's vs Wusthof: Which is searched more?

Which is more popular in search, Smith's or Wusthof? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening stone brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smith's and Wusthof
- **Competitive set**: Sharpening stone brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Smith's Share of Search**: 6.3%
- **Wusthof Share of Search**: 30.7%

## Which is more popular in search, Smith's or Wusthof?

- In September 2026, Wusthof had more branded searches than Smith's among sharpening stone brands worldwide. Wusthof was estimated to have 34.7K branded searches compared to Smith's’ 7.1K, and held a 30.7% Share of Search versus Smith's’ 6.3%.
- Wusthof was ahead of Smith's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smith's’ estimated Share of Search among sharpening stone brands worldwide moved from 6.6% to 6.3%, and its estimated monthly branded searches moved from 10.6K to 7.1K.
- Across the 12 months ending September 2026, Wusthof’s estimated Share of Search among sharpening stone brands worldwide moved from 35.9% to 30.7%, and its estimated monthly branded searches moved from 57.6K to 34.7K.

## How did search popularity change for sharpening stone brands worldwide in September 2026?

- In September 2026, Wusthof lost estimated Share of Search among sharpening stone brands worldwide, from 34.9% to 30.7%.
- Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.

## Month by month

| Month | Smith's estimated searches | Smith's Share of Search | Smith's rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.6K | 6.6% | 4 | 57.6K | 35.9% | 1 |
| Nov 2025 | 10.8K | 4.4% | 4 | 83.9K | 33.9% | 1 |
| Dec 2025 | 10.8K | 4% | 4 | 92.1K | 33.8% | 1 |
| Jan 2026 | 10.8K | 6% | 4 | 59.4K | 33.1% | 1 |
| Feb 2026 | 8.7K | 6.4% | 5 | 50.4K | 36.9% | 1 |
| Mar 2026 | 10.5K | 7.1% | 5 | 52.6K | 35.8% | 1 |
| Apr 2026 | 8.7K | 6.5% | 5 | 52.6K | 39.4% | 1 |
| May 2026 | 8.6K | 6.6% | 5 | 45.9K | 35.2% | 1 |
| Jun 2026 | 8.6K | 6.4% | 5 | 44.9K | 33.4% | 1 |
| Jul 2026 | 10.5K | 8.6% | 5 | 39.7K | 32.7% | 1 |
| Aug 2026 | 8.7K | 6.6% | 5 | 45.9K | 34.9% | 1 |
| Sep 2026 | 7.1K | 6.3% | 5 | 34.7K | 30.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Smith's’ and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smith's**: Measured on the search terms “smith s” and “smiths sharpener”, summed into one figure.
- **Wusthof**: Measured on the search terms “kitchen knives wusthof” and “wusthof”, summed into one figure.

- [Smith's profile](/demand/global-en/brands/smith-s)
- [Wusthof profile](/demand/global-en/brands/wusthof)
- [All sharpening stone brands worldwide](/demand/global-en/categories/sharpening-stone-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smith's or Wusthof?

In September 2026, Wusthof had more branded searches than Smith's among sharpening stone brands worldwide. Wusthof was estimated to have 34.7K branded searches compared to Smith's’ 7.1K, and held a 30.7% Share of Search versus Smith's’ 6.3%.

## Cite this page

Brandwave. "Smith's vs Wusthof: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.