---
title: "Smith's vs Wicked Edge: Which is more popular by branded search?"
description: "Which is more popular in search, Smith's or Wicked Edge? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wicked-edge"
publisher: "Brandwave"
---

# Smith's vs Wicked Edge: Which is more popular by branded search?

Which is more popular in search, Smith's or Wicked Edge? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smith's and Wicked Edge
- **Competitive set**: Sharpening tool brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Smith's Share of Search**: 0.11%
- **Wicked Edge Share of Search**: 0.25%

## Which is more popular in search, Smith's or Wicked Edge?

- In August 2026, Wicked Edge had more branded searches than Smith's among sharpening tool brands worldwide. Wicked Edge was estimated to have 1.3K branded searches compared to Smith's’ 590, and held a 0.25% Share of Search versus Smith's’ 0.11%.
- Wicked Edge was ahead of Smith's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smith's’ estimated Share of Search among sharpening tool brands worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches moved from 720 to 590.
- Across the 11 months ending August 2026, Wicked Edge’s estimated Share of Search among sharpening tool brands worldwide moved from 0.2% to 0.25%, and its estimated monthly branded searches moved from 1K to 1.3K.

## How did search popularity change for sharpening tool brands worldwide in August 2026?

- Estimated monthly branded searches for Wicked Edge worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026.
- Estimated monthly branded searches for Smith's worldwide fell 18.1% over 11 measured months, from 720 to 590 in August 2026.

## Month by month

| Month | Smith's estimated searches | Smith's Share of Search | Smith's rank | Wicked Edge estimated searches | Wicked Edge Share of Search | Wicked Edge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 720 | 0.14% | 6 | 1K | 0.2% | 5 |
| Nov 2025 | 880 | 0.16% | 6 | 1.6K | 0.3% | 5 |
| Dec 2025 | 880 | 0.16% | 6 | 1.6K | 0.29% | 5 |
| Jan 2026 | 880 | 0.17% | 6 | 1K | 0.19% | 5 |
| Feb 2026 | 590 | 0.12% | 6 | 720 | 0.15% | 5 |
| Mar 2026 | 590 | 0.1% | 6 | 720 | 0.13% | 5 |
| Apr 2026 | 590 | 0.1% | 6 | 880 | 0.15% | 5 |
| May 2026 | 480 | 0.08% | 6 | 1.9K | 0.33% | 5 |
| Jun 2026 | 480 | 0.1% | 6 | 1K | 0.2% | 5 |
| Jul 2026 | 590 | 0.12% | 6 | 1K | 0.21% | 5 |
| Aug 2026 | 590 | 0.11% | 6 | 1.3K | 0.25% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Smith's’ and Wicked Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smith's**: Measured on the search term “smiths sharpener”.
- **Wicked Edge**: Measured on the search term “wicked edge sharpener”.

- [Smith's profile](/demand/global-en/brands/smith-s)
- [Wicked Edge profile](/demand/global-en/brands/wicked-edge)
- [All sharpening tool brands worldwide](/demand/global-en/categories/sharpening-tool-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smith's or Wicked Edge?

In August 2026, Wicked Edge had more branded searches than Smith's among sharpening tool brands worldwide. Wicked Edge was estimated to have 1.3K branded searches compared to Smith's’ 590, and held a 0.25% Share of Search versus Smith's’ 0.11%.

## Cite this page

Brandwave. "Smith's vs Wicked Edge: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wicked-edge

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smith-s-vs-wicked-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.