--- title: "Smith vs Troy Lee Designs: Which is searched more?" description: "Is Smith or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smith-optics-vs-troy-lee-designs" publisher: "Brandwave" --- # Smith vs Troy Lee Designs: Which is searched more? Is Smith or Troy Lee Designs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smith and Troy Lee Designs - **Competitive set**: MTB helmet brands - **Market**: Global - **Month measured**: Sep 2026 - **Smith Share of Search**: 1.5% - **Troy Lee Designs Share of Search**: 25.3% ## Is Smith or Troy Lee Designs more popular in search? - In September 2026, Troy Lee Designs had more branded searches than Smith among MTB helmet brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Smith had 3,600. Troy Lee Designs made up 25.3% of all MTB helmet brand searches we track, and Smith accounted for 1.5%. - Troy Lee Designs was ahead of Smith in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smith’s share of searches among MTB helmet brands worldwide moved from 1.3% to 1.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 12 months ending September 2026, Troy Lee Designs’ share of searches among MTB helmet brands worldwide moved from 26.6% to 25.3%, and its estimated monthly branded searches held steady at 60.5K. ## Top MTB helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smith was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Troy Lee Designs was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Smith was listed before Troy Lee Designs in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POC | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fox Racing | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Smith | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Giro | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Troy Lee Designs | 5th | 3 of 3 | 0 of 2 | 3 of 5 | ## Every AI answer about MTB helmet brands - Asked ChatGPT "Which MTB helmet brand should I buy?": 1. Smith, 2. Fox Racing, 3. POC, 4. Giro, 5. Troy Lee Designs - Asked ChatGPT "What are the best MTB helmet brands?": 1. Troy Lee Designs, 2. Fox Racing, 3. POC, 4. Giro, 5. Smith - Asked ChatGPT "What's the best MTB helmet brand for trail protection?": 1. POC, 2. Troy Lee Designs, 3. Giro - Searched Google, AI Overview "best mtb helmet": 1. POC, 2. Giro, 3. Fox Racing - Searched Google, AI Overview "mountain bike helmet": 1. POC, 2. Smith, 3. Fox Racing Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for MTB helmet brands worldwide in September 2026? - In September 2026, Troy Lee Designs rose from 3rd to 2nd among MTB helmet brands worldwide. - Estimated monthly branded searches for Smith worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026. ## Month by month | Month | Smith estimated searches | Smith Share of Search | Smith rank | Troy Lee Designs estimated searches | Troy Lee Designs Share of Search | Troy Lee Designs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.3% | 5 | 60.5K | 26.6% | 2 | | Nov 2025 | 3.6K | 1.4% | 5 | 60.5K | 22.7% | 3 | | Dec 2025 | 2.9K | 1.1% | 5 | 49.5K | 18.4% | 4 | | Jan 2026 | 2.9K | 1.2% | 5 | 49.5K | 20.2% | 4 | | Feb 2026 | 2.4K | 1% | 5 | 60.5K | 26.4% | 1 | | Mar 2026 | 3.6K | 1.3% | 5 | 74K | 27% | 2 | | Apr 2026 | 3.6K | 1.3% | 5 | 60.5K | 22.6% | 3 | | May 2026 | 4.4K | 1.6% | 5 | 60.5K | 21.4% | 3 | | Jun 2026 | 3.6K | 1.4% | 5 | 60.5K | 23.3% | 2 | | Jul 2026 | 3.6K | 1.2% | 5 | 60.5K | 20.7% | 3 | | Aug 2026 | 3.6K | 1.2% | 5 | 74K | 24.9% | 3 | | Sep 2026 | 3.6K | 1.5% | 5 | 60.5K | 25.3% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Smith’s and Troy Lee Designs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smith**: Measured on the search term “smith mtb helmet”. - **Troy Lee Designs**: Measured on the search term “troy lee designs”. - [Smith profile](/demand/global-en/brands/smith-optics) - [Troy Lee Designs profile](/demand/global-en/brands/troy-lee-designs) - [All MTB helmet brands worldwide](/demand/global-en/categories/mtb-helmet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smith or Troy Lee Designs more popular in search? In September 2026, Troy Lee Designs had more branded searches than Smith among MTB helmet brands worldwide. Troy Lee Designs had about 60,500 branded searches, while Smith had 3,600. Troy Lee Designs made up 25.3% of all MTB helmet brand searches we track, and Smith accounted for 1.5%. ## Cite this page Brandwave. "Smith vs Troy Lee Designs: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smith-optics-vs-troy-lee-designs This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smith-optics-vs-troy-lee-designs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.