--- title: "Smile.io vs Square Loyalty: Which is searched more?" description: "Is Smile.io or Square Loyalty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smile-io-vs-square-loyalty" publisher: "Brandwave" --- # Smile.io vs Square Loyalty: Which is searched more? Is Smile.io or Square Loyalty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smile.io and Square Loyalty - **Competitive set**: Loyalty program software - **Market**: Global - **Month measured**: Sep 2026 - **Smile.io Share of Search**: 2.8% - **Square Loyalty Share of Search**: 2.9% ## Is Smile.io or Square Loyalty more popular in search? - In September 2026, Smile.io and Square Loyalty were level in searches among loyalty program software worldwide, with an estimated 970 versus 1K branded searches, at 2.8% and 2.9% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Smile.io took it in March 2026, Square Loyalty took it in April 2026, Smile.io took it in August 2026, Square Loyalty took it in September 2026. - Across the 12 months ending September 2026, Smile.io’s share of searches among loyalty program software worldwide moved from 2.3% to 2.8%, and its estimated monthly branded searches moved from 1.1K to 970. - Across the 12 months ending September 2026, Square Loyalty’s share of searches among loyalty program software worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top loyalty program software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Square Loyalty appeared in all five answers. Smile.io was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smile.io was listed before Square Loyalty in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smile.io | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Yotpo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Square Loyalty | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | LoyaltyLion | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Talon.One | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Antavo | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Punchh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Annex Cloud | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stamped | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about loyalty program software - Asked ChatGPT "Which loyalty program software should I use?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Square Loyalty, 5. Talon.One - Asked ChatGPT "What are the best loyalty program software options?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Square Loyalty, 5. Antavo, 6. Talon.One - Asked ChatGPT "What's the best loyalty program software for customer rewards?": 1. Smile.io, 2. LoyaltyLion, 3. Yotpo, 4. Square Loyalty, 5. Talon.One - Searched Google, AI Overview "loyalty program software": 1. Square Loyalty, 2. Yotpo - Searched Google, AI Overview "customer loyalty platform": 1. Yotpo, 2. Smile.io, 3. Talon.One, 4. Square Loyalty Not named in any answer: Punchh, Annex Cloud and Stamped. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for loyalty program software worldwide in September 2026? - In September 2026, Square Loyalty rose from 7th to 6th among loyalty program software worldwide. - In September 2026, Smile.io fell from 6th to 7th among loyalty program software worldwide. ## Month by month | Month | Smile.io estimated searches | Smile.io Share of Search | Smile.io rank | Square Loyalty estimated searches | Square Loyalty Share of Search | Square Loyalty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 2.3% | 7 | 1.3K | 2.7% | 6 | | Nov 2025 | 1.1K | 2.9% | 7 | 1.3K | 3.3% | 6 | | Dec 2025 | 970 | 2.6% | 7 | 1.3K | 3.4% | 6 | | Jan 2026 | 1.1K | 2.7% | 7 | 1.6K | 3.8% | 6 | | Feb 2026 | 1.1K | 2.7% | 7 | 1.3K | 3.1% | 6 | | Mar 2026 | 1.4K | 3.4% | 6 | 1.3K | 3.1% | 7 | | Apr 2026 | 1.1K | 2% | 7 | 1.9K | 3.6% | 5 | | May 2026 | 1.1K | 2.7% | 7 | 1.3K | 3.2% | 6 | | Jun 2026 | 1K | 2.6% | 6 | 1K | 2.6% | 7 | | Jul 2026 | 1K | 2.6% | 6 | 1K | 2.6% | 7 | | Aug 2026 | 1.1K | 3.3% | 6 | 1K | 3% | 7 | | Sep 2026 | 970 | 2.8% | 7 | 1K | 2.9% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Smile.io’s and Square Loyalty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smile.io**: Measured on the search terms “smile.io”, “smile.io points” and “smile.io rewards”, summed into one figure. - **Square Loyalty**: Measured on the search term “square loyalty”. - [Smile.io profile](/demand/global-en/brands/smile-io) - [Square Loyalty profile](/demand/global-en/brands/square-loyalty) - [All loyalty program software worldwide](/demand/global-en/categories/loyalty-program-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smile.io or Square Loyalty more popular in search? In September 2026, Smile.io and Square Loyalty were level in searches among loyalty program software worldwide, with an estimated 970 versus 1K branded searches, at 2.8% and 2.9% of the total. ## Cite this page Brandwave. "Smile.io vs Square Loyalty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smile-io-vs-square-loyalty This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smile-io-vs-square-loyalty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.