---
title: "Smeg vs Sunbeam: Which is searched more?"
description: "Which is more popular in search, Smeg or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/smeg-vs-sunbeam"
publisher: "Brandwave"
---

# Smeg vs Sunbeam: Which is searched more?

Which is more popular in search, Smeg or Sunbeam? Compare estimated monthly branded-search demand and Share of Search inside the Stand mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smeg and Sunbeam
- **Competitive set**: Stand mixer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Smeg Share of Search**: 29.1%
- **Sunbeam Share of Search**: 2.5%

## Which is more popular in search, Smeg or Sunbeam?

- In September 2026, Smeg had more branded searches than Sunbeam among stand mixer brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Sunbeam’s 100K, and held a 29.1% Share of Search versus Sunbeam’s 2.5%.
- Smeg was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among stand mixer brands worldwide moved from 25.1% to 29.1%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 12 months ending September 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 129K to 100K.

## How did search popularity change for stand mixer brands worldwide in September 2026?

- In September 2026, Smeg gained estimated Share of Search among stand mixer brands worldwide, from 27.1% to 29.1%.
- In September 2026, Sunbeam lost estimated Share of Search among stand mixer brands worldwide, from 3.1% to 2.5%.

## Month by month

| Month | Smeg estimated searches | Smeg Share of Search | Smeg rank | Sunbeam estimated searches | Sunbeam Share of Search | Sunbeam rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2M | 25.1% | 2 | 129K | 2.7% | 6 |
| Nov 2025 | 1.4M | 20.6% | 2 | 151K | 2.2% | 6 |
| Dec 2025 | 1.4M | 20.5% | 2 | 181K | 2.7% | 5 |
| Jan 2026 | 1.4M | 27.4% | 2 | 173K | 3.4% | 5 |
| Feb 2026 | 1.1M | 27.5% | 2 | 123K | 3% | 6 |
| Mar 2026 | 1.1M | 26.2% | 2 | 142K | 3.3% | 6 |
| Apr 2026 | 967K | 24.3% | 2 | 131K | 3.3% | 6 |
| May 2026 | 967K | 25.6% | 2 | 127K | 3.3% | 6 |
| Jun 2026 | 844K | 24.4% | 2 | 108K | 3.1% | 6 |
| Jul 2026 | 992K | 26.6% | 2 | 105K | 2.8% | 6 |
| Aug 2026 | 1M | 27.1% | 2 | 119K | 3.1% | 6 |
| Sep 2026 | 1.2M | 29.1% | 2 | 100K | 2.5% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Smeg’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smeg**: Measured on the search terms “smeg”, “smeg coffee machine”, “smeg fridge” and “smeg toaster”, summed into one figure.
- **Sunbeam**: Measured on the search terms “sunbeam”, “sunbeam coffee machine”, “sunbeam heated blanket” and “sunbeam mixmaster”, summed into one figure.

- [Smeg profile](/demand/global-en/brands/smeg)
- [Sunbeam profile](/demand/global-en/brands/sunbeam)
- [All stand mixer brands worldwide](/demand/global-en/categories/stand-mixer-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smeg or Sunbeam?

In September 2026, Smeg had more branded searches than Sunbeam among stand mixer brands worldwide. Smeg was estimated to have 1.2M branded searches compared to Sunbeam’s 100K, and held a 29.1% Share of Search versus Sunbeam’s 2.5%.

## Cite this page

Brandwave. "Smeg vs Sunbeam: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smeg-vs-sunbeam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smeg-vs-sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.