--- title: "SmartRecruiters vs Workable: Which is searched more?" description: "Is SmartRecruiters or Workable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-workable" publisher: "Brandwave" --- # SmartRecruiters vs Workable: Which is searched more? Is SmartRecruiters or Workable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SmartRecruiters and Workable - **Competitive set**: Employee referral platforms - **Market**: Global - **Month measured**: Sep 2026 - **SmartRecruiters Share of Search**: 24.9% - **Workable Share of Search**: 30.4% ## Is SmartRecruiters or Workable more popular in search? - In September 2026, Workable had more branded searches than SmartRecruiters among employee referral platforms worldwide. Workable had about 60,500 branded searches, while SmartRecruiters had 49,500. Workable made up 30.4% of all employee referral platform searches we track, and SmartRecruiters accounted for 24.9%. - Workable was ahead of SmartRecruiters in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SmartRecruiters’ share of searches among employee referral platforms worldwide moved from 27.9% to 24.9%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Workable’s share of searches among employee referral platforms worldwide moved from 27.9% to 30.4%, and its estimated monthly branded searches held steady at 60.5K. ## Top employee referral platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Workable was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SmartRecruiters did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ERIN | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Teamable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Greenhouse | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Workable | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jobvite | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Lever | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Teamtailor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SmartRecruiters | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee referral platforms - Asked ChatGPT "Which employee referral platform should I use?": 1. ERIN, 2. Teamable, 3. Greenhouse, 4. Lever - Asked ChatGPT "What are the best employee referral platforms?": 1. ERIN, 2. Teamable, 3. Jobvite, 4. Greenhouse - Asked ChatGPT "What's the best employee referral platform for referral hires?": 1. ERIN, 2. Teamable, 3. Workable, 4. Greenhouse, 5. Lever - Searched Google, AI Overview "employee referral software": 1. ERIN, 2. Workable, 3. Jobvite, 4. Greenhouse, 5. Lever - Searched Google, AI Overview "referral program software": named none of the brands we track Not named in any answer: Teamtailor and SmartRecruiters. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for employee referral platforms worldwide in September 2026? - In September 2026, Teamtailor overtook Workable to become the leader among employee referral platforms worldwide, with 30.4% of the searches. - In September 2026, SmartRecruiters gained share of searches among employee referral platforms worldwide, from 22.4% to 24.9%. - In September 2026, Workable lost share of searches among employee referral platforms worldwide, from 33.4% to 30.4%. ## Month by month | Month | SmartRecruiters estimated searches | SmartRecruiters Share of Search | SmartRecruiters rank | Workable estimated searches | Workable Share of Search | Workable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 27.9% | 1 | 60.5K | 27.9% | 3 | | Nov 2025 | 49.5K | 26.1% | 2 | 49.5K | 26.1% | 3 | | Dec 2025 | 40.5K | 24.5% | 3 | 49.5K | 30% | 2 | | Jan 2026 | 49.5K | 24.2% | 3 | 60.5K | 29.6% | 2 | | Feb 2026 | 49.5K | 24.1% | 3 | 60.5K | 29.5% | 2 | | Mar 2026 | 49.5K | 22.6% | 3 | 60.5K | 27.6% | 2 | | Apr 2026 | 49.5K | 24.1% | 3 | 60.5K | 29.5% | 2 | | May 2026 | 49.5K | 24.2% | 3 | 60.5K | 29.5% | 2 | | Jun 2026 | 49.5K | 24.4% | 3 | 60.5K | 29.8% | 2 | | Jul 2026 | 40.5K | 23.6% | 3 | 49.5K | 28.8% | 2 | | Aug 2026 | 40.5K | 22.4% | 3 | 60.5K | 33.4% | 1 | | Sep 2026 | 49.5K | 24.9% | 3 | 60.5K | 30.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using SmartRecruiters’ and Workable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SmartRecruiters**: Measured on the search term “smartrecruiters”. - **Workable**: Measured on the search term “workable”. - [SmartRecruiters profile](/demand/global-en/brands/smartrecruiters) - [Workable profile](/demand/global-en/brands/workable) - [All employee referral platforms worldwide](/demand/global-en/categories/employee-referral-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SmartRecruiters or Workable more popular in search? In September 2026, Workable had more branded searches than SmartRecruiters among employee referral platforms worldwide. Workable had about 60,500 branded searches, while SmartRecruiters had 49,500. Workable made up 30.4% of all employee referral platform searches we track, and SmartRecruiters accounted for 24.9%. ## Cite this page Brandwave. "SmartRecruiters vs Workable: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-workable This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-workable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.