--- title: "SmartRecruiters vs Teamtailor: Which is more popular by branded search?" description: "Which is more popular in search, SmartRecruiters or Teamtailor? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-teamtailor" publisher: "Brandwave" --- # SmartRecruiters vs Teamtailor: Which is more popular by branded search? Which is more popular in search, SmartRecruiters or Teamtailor? Compare estimated monthly branded-search demand and Share of Search inside the Employee referral platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SmartRecruiters and Teamtailor - **Competitive set**: Employee referral platforms - **Market**: Global - **Month measured**: Aug 2026 - **SmartRecruiters Share of Search**: 31.4% - **Teamtailor Share of Search**: 38.5% ## Which is more popular in search, SmartRecruiters or Teamtailor? - In August 2026, Teamtailor had more branded searches than SmartRecruiters among employee referral platforms worldwide. Teamtailor was estimated to have 49.7K branded searches compared to SmartRecruiters’ 40.5K, and held a 38.5% Share of Search versus SmartRecruiters’ 31.4%. - Teamtailor was ahead of SmartRecruiters in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SmartRecruiters’ estimated Share of Search among employee referral platforms worldwide moved from 36.5% to 31.4%, and its estimated monthly branded searches moved from 60.5K to 40.5K. - Across the 11 months ending August 2026, Teamtailor’s estimated Share of Search among employee referral platforms worldwide moved from 36.7% to 38.5%, and its estimated monthly branded searches moved from 60.8K to 49.7K. ## How did search popularity change for employee referral platforms worldwide in August 2026? - In August 2026, Teamtailor gained estimated Share of Search among employee referral platforms worldwide, from 38% to 38.5%. - Estimated monthly branded searches for SmartRecruiters worldwide fell 33.1% over 11 measured months, from 60.5K to 40.5K in August 2026. ## Month by month | Month | SmartRecruiters estimated searches | SmartRecruiters Share of Search | SmartRecruiters rank | Teamtailor estimated searches | Teamtailor Share of Search | Teamtailor rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 36.5% | 2 | 60.8K | 36.7% | 1 | | Nov 2025 | 49.5K | 33.5% | 2 | 60.8K | 41.2% | 1 | | Dec 2025 | 40.5K | 33.1% | 2 | 49.7K | 40.7% | 1 | | Jan 2026 | 49.5K | 32.3% | 2 | 60.8K | 39.7% | 1 | | Feb 2026 | 49.5K | 32.1% | 2 | 60.8K | 39.4% | 1 | | Mar 2026 | 49.5K | 29.2% | 2 | 74.4K | 43.9% | 1 | | Apr 2026 | 49.5K | 32.1% | 2 | 60.8K | 39.4% | 1 | | May 2026 | 49.5K | 32.3% | 2 | 60.7K | 39.7% | 1 | | Jun 2026 | 49.5K | 32.8% | 2 | 60.8K | 40.3% | 1 | | Jul 2026 | 40.5K | 30.9% | 2 | 49.8K | 38% | 1 | | Aug 2026 | 40.5K | 31.4% | 2 | 49.7K | 38.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SmartRecruiters’ and Teamtailor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SmartRecruiters**: Measured on the search term “smartrecruiters”. - **Teamtailor**: Measured on the search terms “teamtailor”, “teamtailor app”, “teamtailor com”, “teamtailor recruiting” and “teamtailor software”, summed into one figure. - [SmartRecruiters profile](/demand/global-en/brands/smartrecruiters) - [Teamtailor profile](/demand/global-en/brands/teamtailor) - [All employee referral platforms worldwide](/demand/global-en/categories/employee-referral-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SmartRecruiters or Teamtailor? In August 2026, Teamtailor had more branded searches than SmartRecruiters among employee referral platforms worldwide. Teamtailor was estimated to have 49.7K branded searches compared to SmartRecruiters’ 40.5K, and held a 38.5% Share of Search versus SmartRecruiters’ 31.4%. ## Cite this page Brandwave. "SmartRecruiters vs Teamtailor: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-teamtailor This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartrecruiters-vs-teamtailor. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.