--- title: "Smartling vs Weglot: Which is searched more?" description: "Is Smartling or Weglot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smartling-vs-weglot" publisher: "Brandwave" --- # Smartling vs Weglot: Which is searched more? Is Smartling or Weglot more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website localization platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smartling and Weglot - **Competitive set**: Website localization platforms - **Market**: Global - **Month measured**: Sep 2026 - **Smartling Share of Search**: 13.9% - **Weglot Share of Search**: 38.9% ## Is Smartling or Weglot more popular in search? - In September 2026, Weglot had more branded searches than Smartling among website localization platforms worldwide. Weglot had about 22,600 branded searches, while Smartling had 8,100. Weglot made up 38.9% of all website localization platform searches we track, and Smartling accounted for 13.9%. - Weglot was ahead of Smartling in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide moved from 12.5% to 13.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Weglot’s share of searches among website localization platforms worldwide moved from 42.2% to 38.9%, and its estimated monthly branded searches moved from 33.6K to 22.6K. ## Top website localization platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartling and Weglot were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Weglot was listed before Smartling in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weglot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lokalise | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Crowdin | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Smartling | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Phrase | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Transifex | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Localize | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website localization platforms - Asked ChatGPT "Which website localization platform should I use?": 1. Weglot, 2. Lokalise, 3. Crowdin, 4. Smartling, 5. Phrase - Asked ChatGPT "What are the best website localization platforms?": 1. Weglot, 2. Lokalise, 3. Phrase, 4. Smartling, 5. Crowdin, 6. Transifex - Asked ChatGPT "What's the best website localization platform for multilingual websites?": 1. Weglot, 2. Lokalise, 3. Crowdin, 4. Phrase, 5. Smartling - Searched Google, AI Overview "website localization platform": 1. Crowdin, 2. Weglot, 3. Smartling, 4. Lokalise - Searched Google, AI Overview "website translation software": 1. Lokalise, 2. Transifex Not named in any answer: Localize. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for website localization platforms worldwide in September 2026? - In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%. - In September 2026, Weglot lost share of searches among website localization platforms worldwide, from 40.4% to 38.9%. ## Month by month | Month | Smartling estimated searches | Smartling Share of Search | Smartling rank | Weglot estimated searches | Weglot Share of Search | Weglot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 12.5% | 4 | 33.6K | 42.2% | 1 | | Nov 2025 | 8.1K | 11.4% | 4 | 27.6K | 38.7% | 1 | | Dec 2025 | 8.1K | 12.4% | 4 | 27.5K | 42.1% | 1 | | Jan 2026 | 9.9K | 12.8% | 4 | 27.6K | 35.8% | 1 | | Feb 2026 | 8.1K | 11.4% | 4 | 27.5K | 38.6% | 1 | | Mar 2026 | 9.9K | 12.9% | 4 | 27.5K | 35.8% | 1 | | Apr 2026 | 8.1K | 11.4% | 4 | 27.5K | 38.8% | 1 | | May 2026 | 8.1K | 12.8% | 4 | 22.5K | 35.5% | 1 | | Jun 2026 | 8.1K | 13.5% | 4 | 22.6K | 37.7% | 1 | | Jul 2026 | 8.1K | 14.1% | 4 | 22.5K | 39.3% | 1 | | Aug 2026 | 6.6K | 11.8% | 4 | 22.5K | 40.4% | 1 | | Sep 2026 | 8.1K | 13.9% | 4 | 22.6K | 38.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Smartling’s and Weglot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smartling**: Measured on the search term “smartling”. - **Weglot**: Measured on the search terms “weglot” and “weglot translation”, summed into one figure. - [Smartling profile](/demand/global-en/brands/smartling) - [Weglot profile](/demand/global-en/brands/weglot) - [All website localization platforms worldwide](/demand/global-en/categories/website-localization-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smartling or Weglot more popular in search? In September 2026, Weglot had more branded searches than Smartling among website localization platforms worldwide. Weglot had about 22,600 branded searches, while Smartling had 8,100. Weglot made up 38.9% of all website localization platform searches we track, and Smartling accounted for 13.9%. ## Cite this page Brandwave. "Smartling vs Weglot: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smartling-vs-weglot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartling-vs-weglot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.