---
title: "Smartling vs TransPerfect: Which is more popular by branded search?"
description: "Which is more popular in search, Smartling or TransPerfect? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/smartling-vs-transperfect"
publisher: "Brandwave"
---

# Smartling vs TransPerfect: Which is more popular by branded search?

Which is more popular in search, Smartling or TransPerfect? Compare estimated monthly branded-search demand and Share of Search inside the Translation services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Smartling and TransPerfect
- **Competitive set**: Translation services
- **Market**: Global
- **Month measured**: Aug 2026
- **Smartling Share of Search**: 5.2%
- **TransPerfect Share of Search**: 30.7%

## Which is more popular in search, Smartling or TransPerfect?

- In August 2026, TransPerfect had more branded searches than Smartling among translation services worldwide. TransPerfect was estimated to have 40.5K branded searches compared to Smartling’s 6.9K, and held a 30.7% Share of Search versus Smartling’s 5.2%.
- TransPerfect was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation services worldwide moved from 6.6% to 5.2%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
- Across the 11 months ending August 2026, TransPerfect’s estimated Share of Search among translation services worldwide moved from 31.7% to 30.7%, and its estimated monthly branded searches moved from 49.5K to 40.5K.

## How did search popularity change for translation services worldwide in August 2026?

- In August 2026, TransPerfect gained estimated Share of Search among translation services worldwide, from 29.8% to 30.7%.
- In August 2026, Smartling lost estimated Share of Search among translation services worldwide, from 6.3% to 5.2%.

## Month by month

| Month | Smartling estimated searches | Smartling Share of Search | Smartling rank | TransPerfect estimated searches | TransPerfect Share of Search | TransPerfect rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10.3K | 6.6% | 5 | 49.5K | 31.7% | 1 |
| Nov 2025 | 8.5K | 5.8% | 5 | 49.5K | 33.8% | 1 |
| Dec 2025 | 8.6K | 6.8% | 5 | 40.5K | 31.7% | 2 |
| Jan 2026 | 10.3K | 6.3% | 5 | 49.5K | 30.3% | 2 |
| Feb 2026 | 8.4K | 5.7% | 5 | 49.5K | 33.3% | 2 |
| Mar 2026 | 10.3K | 6.6% | 5 | 49.5K | 31.6% | 2 |
| Apr 2026 | 8.4K | 6.5% | 5 | 40.5K | 31.3% | 2 |
| May 2026 | 8.5K | 6.9% | 5 | 40.5K | 32.9% | 2 |
| Jun 2026 | 8.4K | 6% | 6 | 40.5K | 28.6% | 2 |
| Jul 2026 | 8.5K | 6.3% | 4 | 40.5K | 29.8% | 2 |
| Aug 2026 | 6.9K | 5.2% | 5 | 40.5K | 30.7% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Smartling’s and TransPerfect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Smartling**: Measured on the search terms “smartling”, “smartling com”, “smartling platform”, “smartling software”, “smartling translation” and “translation smartling”, summed into one figure.
- **TransPerfect**: Measured on the search term “transperfect”.

- [Smartling profile](/demand/global-en/brands/smartling)
- [TransPerfect profile](/demand/global-en/brands/transperfect)
- [All translation services worldwide](/demand/global-en/categories/translation-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Smartling or TransPerfect?

In August 2026, TransPerfect had more branded searches than Smartling among translation services worldwide. TransPerfect was estimated to have 40.5K branded searches compared to Smartling’s 6.9K, and held a 30.7% Share of Search versus Smartling’s 5.2%.

## Cite this page

Brandwave. "Smartling vs TransPerfect: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/smartling-vs-transperfect

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartling-vs-transperfect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.