--- title: "Smartlead vs ZoomInfo: Which is searched more?" description: "Is Smartlead or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smartlead-vs-zoominfo" publisher: "Brandwave" --- # Smartlead vs ZoomInfo: Which is searched more? Is Smartlead or ZoomInfo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sales prospecting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Smartlead and ZoomInfo - **Competitive set**: Sales prospecting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Smartlead Share of Search**: 4.4% - **ZoomInfo Share of Search**: 19.3% ## Is Smartlead or ZoomInfo more popular in search? - In September 2026, ZoomInfo had more branded searches than Smartlead among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while Smartlead had 45,900. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and Smartlead accounted for 4.4%. - ZoomInfo was ahead of Smartlead in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Smartlead’s share of searches among sales prospecting platforms worldwide moved from 3.1% to 4.4%, and its estimated monthly branded searches moved from 31.5K to 45.9K. - Across the 12 months ending September 2026, ZoomInfo’s share of searches among sales prospecting platforms worldwide moved from 24.2% to 19.3%, and its estimated monthly branded searches moved from 246K to 201K. ## Top sales prospecting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZoomInfo appeared in all five answers. Smartlead did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LinkedIn Sales Navigator | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Cognism | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Clay | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Outreach | 6th | 2 of 3 | 2 of 2 | 4 of 5 | | Lusha | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Reply.io | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | lemlist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smartlead | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Instantly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sales prospecting platforms - Asked ChatGPT "Which sales prospecting platform should I use?": 1. Apollo, 2. LinkedIn Sales Navigator, 3. ZoomInfo, 4. Clay - Asked ChatGPT "What are the best sales prospecting platforms?": 1. Apollo, 2. ZoomInfo, 3. LinkedIn Sales Navigator, 4. Clay, 5. Cognism, 6. Lusha, 7. Outreach - Asked ChatGPT "What's the best sales prospecting platform for a sales team?": 1. Apollo, 2. ZoomInfo, 3. Cognism, 4. LinkedIn Sales Navigator, 5. Lusha, 6. Clay, 7. Outreach - Searched Google, AI Overview "sales prospecting platform": 1. ZoomInfo, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Cognism, 5. Clay, 6. Outreach, 7. Reply.io - Searched Google, AI Overview "prospecting software": 1. Outreach, 2. Apollo, 3. LinkedIn Sales Navigator, 4. Lusha, 5. ZoomInfo, 6. Cognism, 7. Clay Not named in any answer: lemlist, Smartlead and Instantly. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sales prospecting platforms worldwide in September 2026? - In September 2026, Lusha overtook ZoomInfo to rank 2nd among sales prospecting platforms worldwide, with 19.3% of the searches. - In September 2026, ZoomInfo lost share of searches among sales prospecting platforms worldwide, from 21.7% to 19.3%. - Smartlead’s share of searches among sales prospecting platforms worldwide has gained ground for 3 months in a row, from 3.6% to 4.4% in September 2026. ## Month by month | Month | Smartlead estimated searches | Smartlead Share of Search | Smartlead rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 31.5K | 3.1% | 8 | 246K | 24.2% | 1 | | Nov 2025 | 31.5K | 3.3% | 8 | 201K | 20.9% | 3 | | Dec 2025 | 26.6K | 3.2% | 7 | 201K | 24.4% | 1 | | Jan 2026 | 31.5K | 3.1% | 8 | 246K | 23.9% | 1 | | Feb 2026 | 32.5K | 3.1% | 8 | 246K | 23.4% | 1 | | Mar 2026 | 38.5K | 3.1% | 7 | 301K | 24.5% | 2 | | Apr 2026 | 38.5K | 3% | 7 | 301K | 23.4% | 2 | | May 2026 | 38.5K | 3.4% | 7 | 246K | 21.8% | 2 | | Jun 2026 | 38.5K | 3.6% | 6 | 246K | 22.8% | 2 | | Jul 2026 | 38.5K | 3.6% | 6 | 246K | 23.2% | 2 | | Aug 2026 | 38.5K | 4.2% | 6 | 201K | 21.7% | 2 | | Sep 2026 | 45.9K | 4.4% | 6 | 201K | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Smartlead’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Smartlead**: Measured on the search terms “Smartlead”, “smartlead ai” and “smartlead.ai”, summed into one figure. - **ZoomInfo**: Measured on the search term “zoominfo”. - [Smartlead profile](/demand/global-en/brands/smartlead) - [ZoomInfo profile](/demand/global-en/brands/zoominfo) - [All sales prospecting platforms worldwide](/demand/global-en/categories/sales-prospecting-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Smartlead or ZoomInfo more popular in search? In September 2026, ZoomInfo had more branded searches than Smartlead among sales prospecting platforms worldwide. ZoomInfo had about 201,000 branded searches, while Smartlead had 45,900. ZoomInfo made up 19.3% of all sales prospecting platform searches we track, and Smartlead accounted for 4.4%. ## Cite this page Brandwave. "Smartlead vs ZoomInfo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smartlead-vs-zoominfo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartlead-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.