--- title: "SmartDraw vs Whimsical: Which is searched more?" description: "Is SmartDraw or Whimsical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/smartdraw-vs-whimsical" publisher: "Brandwave" --- # SmartDraw vs Whimsical: Which is searched more? Is SmartDraw or Whimsical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Diagramming software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SmartDraw and Whimsical - **Competitive set**: Diagramming software - **Market**: Global - **Month measured**: Sep 2026 - **SmartDraw Share of Search**: 1.5% - **Whimsical Share of Search**: <0.01% ## Is SmartDraw or Whimsical more popular in search? - In September 2026, SmartDraw had more branded searches than Whimsical among diagramming software worldwide. SmartDraw had about 92,900 branded searches, while Whimsical had 590. SmartDraw made up 1.5% of all diagramming software searches we track, and Whimsical accounted for <0.01%. - SmartDraw was ahead of Whimsical in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SmartDraw’s share of searches among diagramming software worldwide moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 112K to 92.9K. - Across the 12 months ending September 2026, Whimsical’s share of searches among diagramming software worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 950 to 590. ## Top diagramming software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Whimsical was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. SmartDraw was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Whimsical was listed before SmartDraw in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | draw.io | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lucidchart | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Miro | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Whimsical | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Excalidraw | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Visio | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | SmartDraw | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Creately | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gliffy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about diagramming software - Asked ChatGPT "Which diagramming tool should I use?": 1. draw.io, 2. Lucidchart, 3. Excalidraw, 4. Miro - Asked ChatGPT "What are the best diagramming tools?": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Microsoft Visio, 5. Excalidraw, 6. Whimsical - Asked ChatGPT "What's the best diagramming tool for flowcharts?": 1. Lucidchart, 2. draw.io, 3. Whimsical, 4. Miro - Searched Google, AI Overview "diagramming software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Excalidraw - Searched Google, AI Overview "flowchart software": 1. draw.io, 2. Lucidchart, 3. Miro, 4. Whimsical, 5. Microsoft Visio, 6. SmartDraw Not named in any answer: Creately and Gliffy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for diagramming software worldwide in September 2026? - Estimated monthly branded searches for Whimsical worldwide fell 37.9% over 12 measured months, from 950 to 590 in September 2026. - Estimated monthly branded searches for SmartDraw worldwide fell 17.3% over 12 measured months, from 112K to 92.9K in September 2026. ## Month by month | Month | SmartDraw estimated searches | SmartDraw Share of Search | SmartDraw rank | Whimsical estimated searches | Whimsical Share of Search | Whimsical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 112K | 1.7% | 6 | 950 | 0.01% | 9 | | Nov 2025 | 113K | 1.9% | 6 | 810 | 0.01% | 9 | | Dec 2025 | 76.1K | 1.6% | 6 | 660 | 0.01% | 9 | | Jan 2026 | 92.8K | 1.9% | 6 | 700 | 0.01% | 9 | | Feb 2026 | 112K | 2.2% | 6 | 830 | 0.02% | 9 | | Mar 2026 | 112K | 1.8% | 6 | 830 | 0.01% | 9 | | Apr 2026 | 92.9K | 1.5% | 6 | 680 | 0.01% | 9 | | May 2026 | 76K | 1.4% | 6 | 700 | 0.01% | 9 | | Jun 2026 | 62.4K | 1.2% | 6 | 810 | 0.02% | 9 | | Jul 2026 | 62.5K | 1.5% | 6 | 700 | 0.02% | 9 | | Aug 2026 | 76K | 1.8% | 6 | 590 | 0.01% | 9 | | Sep 2026 | 92.9K | 1.5% | 6 | 590 | <0.01% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using SmartDraw’s and Whimsical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SmartDraw**: Measured on the search terms “flowchart smartdraw”, “smartdraw”, “smartdraw app” and “smartdraw diagrams”, summed into one figure. - **Whimsical**: Measured on the search terms “whimsical whiteboard” and “whimsical wireframing”, summed into one figure. - [SmartDraw profile](/demand/global-en/brands/smartdraw) - [Whimsical profile](/demand/global-en/brands/whimsical) - [All diagramming software worldwide](/demand/global-en/categories/diagramming-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SmartDraw or Whimsical more popular in search? In September 2026, SmartDraw had more branded searches than Whimsical among diagramming software worldwide. SmartDraw had about 92,900 branded searches, while Whimsical had 590. SmartDraw made up 1.5% of all diagramming software searches we track, and Whimsical accounted for <0.01%. ## Cite this page Brandwave. "SmartDraw vs Whimsical: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/smartdraw-vs-whimsical This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/smartdraw-vs-whimsical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.