---
title: "Slim Jim vs Wild Bill's: Which is more popular by branded search?"
description: "Which is more popular in search, Slim Jim or Wild Bill's? Compare estimated monthly branded-search demand and Share of Search inside the Jerky set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/slim-jim-vs-wild-bill-s"
publisher: "Brandwave"
---

# Slim Jim vs Wild Bill's: Which is more popular by branded search?

Which is more popular in search, Slim Jim or Wild Bill's? Compare estimated monthly branded-search demand and Share of Search inside the Jerky set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Slim Jim and Wild Bill's
- **Competitive set**: Jerky
- **Market**: Global
- **Month measured**: Aug 2026
- **Slim Jim Share of Search**: 0.26%
- **Wild Bill's Share of Search**: 59.2%

## Which is more popular in search, Slim Jim or Wild Bill's?

- In August 2026, Wild Bill's had more branded searches than Slim Jim among jerky worldwide. Wild Bill's was estimated to have 90.5K branded searches compared to Slim Jim’s 390, and held a 59.2% Share of Search versus Slim Jim’s 0.26%.
- Wild Bill's was ahead of Slim Jim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide moved from 68.1% to 59.2%, and its estimated monthly branded searches moved from 110K to 90.5K.

## How did search popularity change for jerky worldwide in August 2026?

- In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 63.8% to 59.2%.
- Estimated monthly branded searches for Slim Jim worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

## Month by month

| Month | Slim Jim estimated searches | Slim Jim Share of Search | Slim Jim rank | Wild Bill's estimated searches | Wild Bill's Share of Search | Wild Bill's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 320 | 0.2% | 4 | 110K | 68.1% | 1 |
| Nov 2025 | 320 | 0.2% | 4 | 110K | 68.2% | 1 |
| Dec 2025 | 320 | 0.21% | 4 | 90.5K | 59.1% | 1 |
| Jan 2026 | 320 | 0.19% | 4 | 90.5K | 54.3% | 1 |
| Feb 2026 | 320 | 0.21% | 4 | 74K | 49.3% | 2 |
| Mar 2026 | 260 | 0.16% | 4 | 90.5K | 54.4% | 1 |
| Apr 2026 | 260 | 0.17% | 4 | 90.5K | 59% | 1 |
| May 2026 | 320 | 0.21% | 4 | 90.5K | 59% | 1 |
| Jun 2026 | 390 | 0.26% | 4 | 90.5K | 59.2% | 1 |
| Jul 2026 | 390 | 0.27% | 4 | 90.5K | 63.8% | 1 |
| Aug 2026 | 390 | 0.26% | 4 | 90.5K | 59.2% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Slim Jim’s and Wild Bill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Slim Jim**: Measured on the search term “slim jim jerky”.
- **Wild Bill's**: Measured on the search term “wild bills”.

- [Slim Jim profile](/demand/global-en/brands/slim-jim)
- [Wild Bill's profile](/demand/global-en/brands/wild-bill-s)
- [All jerky worldwide](/demand/global-en/categories/jerky): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Slim Jim or Wild Bill's?

In August 2026, Wild Bill's had more branded searches than Slim Jim among jerky worldwide. Wild Bill's was estimated to have 90.5K branded searches compared to Slim Jim’s 390, and held a 59.2% Share of Search versus Slim Jim’s 0.26%.

## Cite this page

Brandwave. "Slim Jim vs Wild Bill's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/slim-jim-vs-wild-bill-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/slim-jim-vs-wild-bill-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.