---
title: "Slate vs Wickes: Which is searched more?"
description: "Which is more popular in search, Slate or Wickes? Compare estimated monthly branded-search demand and Share of Search inside the Floor Tiles brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/slate-vs-wickes"
publisher: "Brandwave"
---

# Slate vs Wickes: Which is searched more?

Which is more popular in search, Slate or Wickes? Compare estimated monthly branded-search demand and Share of Search inside the Floor Tiles brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Slate and Wickes
- **Competitive set**: Floor Tiles brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Slate Share of Search**: <0.01%
- **Wickes Share of Search**: 53.4%

## Which is more popular in search, Slate or Wickes?

- In September 2026, Wickes had more branded searches than Slate among floor Tiles brands worldwide. Wickes was estimated to have 1.5M branded searches compared to Slate’s 70, and held a 53.4% Share of Search versus Slate’s <0.01%.
- Wickes was ahead of Slate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Slate’s estimated Share of Search among floor Tiles brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 70.
- Across the 12 months ending September 2026, Wickes’ estimated Share of Search among floor Tiles brands worldwide moved from 47.9% to 53.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M.

## How did search popularity change for floor Tiles brands worldwide in September 2026?

- In September 2026, Wickes overtook B&Q to become the leader among floor Tiles brands worldwide, with 53.4% estimated Share of Search.
- Estimated monthly branded searches for Slate worldwide fell 50% over 12 measured months, from 140 to 70 in September 2026.

## Month by month

| Month | Slate estimated searches | Slate Share of Search | Slate rank | Wickes estimated searches | Wickes Share of Search | Wickes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 140 | <0.01% | 4 | 1.2M | 47.9% | 2 |
| Nov 2025 | 170 | <0.01% | 4 | 1.2M | 47.5% | 2 |
| Dec 2025 | 110 | <0.01% | 4 | 1M | 46.9% | 2 |
| Jan 2026 | 140 | <0.01% | 4 | 1.2M | 47.4% | 2 |
| Feb 2026 | 110 | <0.01% | 4 | 1.2M | 47.9% | 2 |
| Mar 2026 | 140 | <0.01% | 4 | 1.5M | 48.3% | 2 |
| Apr 2026 | 90 | <0.01% | 4 | 1.5M | 43.8% | 2 |
| May 2026 | 90 | <0.01% | 4 | 1.5M | 43.9% | 2 |
| Jun 2026 | 90 | <0.01% | 4 | 1.2M | 43.4% | 2 |
| Jul 2026 | 90 | <0.01% | 4 | 1.5M | 48.3% | 2 |
| Aug 2026 | 70 | <0.01% | 4 | 1.5M | 48.3% | 2 |
| Sep 2026 | 70 | <0.01% | 4 | 1.5M | 53.4% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Slate’s and Wickes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Slate**: Measured on the search term “slate docs”.
- **Wickes**: Measured on the search term “wickes”.

- [Slate profile](/demand/global-en/brands/slate)
- [Wickes profile](/demand/global-en/brands/wickes)
- [All floor Tiles brands worldwide](/demand/global-en/categories/floor-tiles-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Slate or Wickes?

In September 2026, Wickes had more branded searches than Slate among floor Tiles brands worldwide. Wickes was estimated to have 1.5M branded searches compared to Slate’s 70, and held a 53.4% Share of Search versus Slate’s <0.01%.

## Cite this page

Brandwave. "Slate vs Wickes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/slate-vs-wickes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/slate-vs-wickes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.