---
title: "Slack vs Zoom: Which is more popular by branded search?"
description: "Which is more popular in search, Slack or Zoom? Compare estimated monthly branded-search demand and Share of Search inside the Collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/slack-vs-zoom"
publisher: "Brandwave"
---

# Slack vs Zoom: Which is more popular by branded search?

Which is more popular in search, Slack or Zoom? Compare estimated monthly branded-search demand and Share of Search inside the Collaboration platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Slack and Zoom
- **Competitive set**: Collaboration platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Slack Share of Search**: 31.4%
- **Zoom Share of Search**: 0.32%

## Which is more popular in search, Slack or Zoom?

- In August 2026, Slack had more branded searches than Zoom among collaboration platforms worldwide. Slack was estimated to have 3.4M branded searches compared to Zoom’s 34K, and held a 31.4% Share of Search versus Zoom’s 0.32%.
- Slack was ahead of Zoom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide moved from 30.1% to 31.4%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among collaboration platforms worldwide moved from 0.37% to 0.32%, and its estimated monthly branded searches moved from 50.3K to 34K.

## How did search popularity change for collaboration platforms worldwide in August 2026?

- Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.
- Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Month by month

| Month | Slack estimated searches | Slack Share of Search | Slack rank | Zoom estimated searches | Zoom Share of Search | Zoom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 30.1% | 2 | 50.3K | 0.37% | 6 |
| Nov 2025 | 3.4M | 28% | 2 | 33.7K | 0.28% | 6 |
| Dec 2025 | 3.4M | 33% | 2 | 33.9K | 0.33% | 6 |
| Jan 2026 | 3.4M | 28.7% | 2 | 41.5K | 0.36% | 6 |
| Feb 2026 | 3.4M | 29.5% | 2 | 34.1K | 0.3% | 6 |
| Mar 2026 | 4.1M | 30.6% | 2 | 41.5K | 0.31% | 6 |
| Apr 2026 | 3.4M | 29.2% | 2 | 41.5K | 0.36% | 6 |
| May 2026 | 3.4M | 31.1% | 2 | 34.1K | 0.32% | 6 |
| Jun 2026 | 3.4M | 31.7% | 2 | 34K | 0.32% | 6 |
| Jul 2026 | 3.4M | 31.7% | 2 | 34K | 0.32% | 6 |
| Aug 2026 | 3.4M | 31.4% | 2 | 34K | 0.32% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Slack’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Slack**: Measured on the search term “slack”.
- **Zoom**: Measured on the search terms “video meeting zoom”, “zoom com” and “zoom video meeting”, summed into one figure.

- [Slack profile](/demand/global-en/brands/slack)
- [Zoom profile](/demand/global-en/brands/zoom)
- [All collaboration platforms worldwide](/demand/global-en/categories/collaboration-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Slack or Zoom?

In August 2026, Slack had more branded searches than Zoom among collaboration platforms worldwide. Slack was estimated to have 3.4M branded searches compared to Zoom’s 34K, and held a 31.4% Share of Search versus Zoom’s 0.32%.

## Cite this page

Brandwave. "Slack vs Zoom: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/slack-vs-zoom

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/slack-vs-zoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.