--- title: "Slack vs Twilio: Which is searched more?" description: "Is Slack or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/slack-vs-twilio" publisher: "Brandwave" --- # Slack vs Twilio: Which is searched more? Is Slack or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Business messaging platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Slack and Twilio - **Competitive set**: Business messaging platforms - **Market**: Global - **Month measured**: Sep 2026 - **Slack Share of Search**: 32.5% - **Twilio Share of Search**: 4.4% ## Is Slack or Twilio more popular in search? - In September 2026, Slack had more branded searches than Twilio among business messaging platforms worldwide. Slack had about 4.1 million branded searches, while Twilio had 551,000. Slack made up 32.5% of all business messaging platform searches we track, and Twilio accounted for 4.4%. - Slack was ahead of Twilio in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Slack’s share of searches among business messaging platforms worldwide moved from 31.9% to 32.5%, and its estimated monthly branded searches held steady at 4.1M. - Across the 12 months ending September 2026, Twilio’s share of searches among business messaging platforms worldwide moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 674K to 551K. ## Top business messaging platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Slack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Twilio was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Slack was listed before Twilio in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Slack | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Microsoft Teams | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Google Chat | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Intercom | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Twilio | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Zendesk | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Vonage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Infobip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sinch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MessageBird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about business messaging platforms - Asked ChatGPT "Which business messaging platform should I use?": 1. Slack, 2. Microsoft Teams, 3. Google Chat - Asked ChatGPT "What are the best business messaging platforms?": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Intercom, 5. Zendesk - Asked ChatGPT "What's the best business messaging platform for a support team?": 1. Intercom, 2. Zendesk - Searched Google, AI Overview "business messaging platform": 1. Slack, 2. Microsoft Teams, 3. Google Chat, 4. Twilio, 5. Textmagic - Searched Google, AI Overview "business texting software": 1. Textmagic, 2. Twilio Not named in any answer: Vonage, Infobip, Sinch and MessageBird. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for business messaging platforms worldwide in September 2026? - In September 2026, Microsoft Teams overtook Slack and Google Chat to become the leader among business messaging platforms worldwide, with 32.5% of the searches. - In September 2026, Twilio lost share of searches among business messaging platforms worldwide, from 6.8% to 4.4%. - In September 2026, Slack lost share of searches among business messaging platforms worldwide, from 33.7% to 32.5%. ## Month by month | Month | Slack estimated searches | Slack Share of Search | Slack rank | Twilio estimated searches | Twilio Share of Search | Twilio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 31.9% | 2 | 674K | 5.3% | 4 | | Nov 2025 | 3.4M | 29.8% | 2 | 551K | 4.9% | 4 | | Dec 2025 | 3.4M | 34.2% | 1 | 451K | 4.6% | 4 | | Jan 2026 | 3.4M | 31.6% | 2 | 551K | 5.2% | 4 | | Feb 2026 | 3.4M | 31.9% | 2 | 551K | 5.2% | 4 | | Mar 2026 | 4.1M | 32% | 2 | 674K | 5.3% | 4 | | Apr 2026 | 3.4M | 30% | 3 | 674K | 6% | 4 | | May 2026 | 3.4M | 31.6% | 2 | 674K | 6.3% | 4 | | Jun 2026 | 3.4M | 33.5% | 1 | 674K | 6.7% | 4 | | Jul 2026 | 3.4M | 33.7% | 1 | 674K | 6.8% | 4 | | Aug 2026 | 3.4M | 33.7% | 1 | 674K | 6.8% | 4 | | Sep 2026 | 4.1M | 32.5% | 2 | 551K | 4.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Slack’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Slack**: Measured on the search term “slack”. - **Twilio**: Measured on the search terms “twilio” and “twilio app”, summed into one figure. - [Slack profile](/demand/global-en/brands/slack) - [Twilio profile](/demand/global-en/brands/twilio) - [All business messaging platforms worldwide](/demand/global-en/categories/business-messaging-platforms): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Slack or Twilio more popular in search? In September 2026, Slack had more branded searches than Twilio among business messaging platforms worldwide. Slack had about 4.1 million branded searches, while Twilio had 551,000. Slack made up 32.5% of all business messaging platform searches we track, and Twilio accounted for 4.4%. ## Cite this page Brandwave. "Slack vs Twilio: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/slack-vs-twilio This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/slack-vs-twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.