--- title: "SKIMS vs Victoria's Secret: Which is searched more?" description: "Is SKIMS or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/skims-vs-victorias-secret" publisher: "Brandwave" --- # SKIMS vs Victoria's Secret: Which is searched more? Is SKIMS or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKIMS and Victoria's Secret - **Competitive set**: Lingerie brands - **Market**: Global - **Month measured**: Sep 2026 - **SKIMS Share of Search**: 3.9% - **Victoria's Secret Share of Search**: 4% ## Is SKIMS or Victoria's Secret more popular in search? - In September 2026, SKIMS and Victoria's Secret were level in searches among lingerie brands worldwide, with an estimated 160K versus 165K branded searches, at 3.9% and 4% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Victoria's Secret took it in April 2026, SKIMS took it in May 2026, Victoria's Secret took it in September 2026. - Across the 12 months ending September 2026, SKIMS’s share of searches among lingerie brands worldwide moved from 6.5% to 3.9%, and its estimated monthly branded searches moved from 319K to 160K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among lingerie brands worldwide moved from 3.4% to 4%, and its estimated monthly branded searches held steady at 165K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Victoria's Secret was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SKIMS and Victoria's Secret were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Intimissimi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Agent Provocateur | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIMS | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Savage X Fenty | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluebella | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Victoria's Secret | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Aerie | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy?": 1. Intimissimi, 2. Savage X Fenty, 3. Aerie, 4. Bluebella, 5. Agent Provocateur - Asked ChatGPT "What are the best lingerie brands?": 1. Intimissimi, 2. Agent Provocateur, 3. Victoria's Secret, 4. SKIMS, 5. Savage X Fenty, 6. Bluebella, 7. Aerie - Asked ChatGPT "What's the best lingerie brand for everyday wear?": 1. SKIMS - Searched Google, AI Overview "lingerie brands": 1. Intimissimi, 2. SKIMS, 3. Agent Provocateur, 4. Bluebella, 5. Victoria's Secret - Searched Google, AI Overview "bras and underwear": named none of the brands we track Not named in any answer: Honey Birdette. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lingerie brands worldwide in September 2026? - In September 2026, SKIMS lost share of searches among lingerie brands worldwide, from 4.9% to 3.9%. - In September 2026, Victoria's Secret rose from 6th to 5th among lingerie brands worldwide. ## Month by month | Month | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 319K | 6.5% | 2 | 165K | 3.4% | 6 | | Nov 2025 | 245K | 4.2% | 5 | 201K | 3.5% | 6 | | Dec 2025 | 225K | 3.4% | 5 | 165K | 2.5% | 6 | | Jan 2026 | 184K | 3.2% | 5 | 135K | 2.3% | 6 | | Feb 2026 | 184K | 4.4% | 5 | 135K | 3.2% | 6 | | Mar 2026 | 201K | 4.9% | 5 | 135K | 3.3% | 6 | | Apr 2026 | 162K | 4.7% | 6 | 165K | 4.8% | 5 | | May 2026 | 189K | 4.6% | 5 | 165K | 4% | 6 | | Jun 2026 | 175K | 4.4% | 5 | 165K | 4.1% | 6 | | Jul 2026 | 225K | 5.4% | 5 | 165K | 4% | 6 | | Aug 2026 | 201K | 4.9% | 5 | 165K | 4% | 6 | | Sep 2026 | 160K | 3.9% | 6 | 165K | 4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using SKIMS’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKIMS**: Measured on the search terms “skims bodysuit”, “skims bra” and “skims underwear”, summed into one figure. - **Victoria's Secret**: Measured on the search term “victorias secret”. - [SKIMS profile](/demand/global-en/brands/skims) - [Victoria's Secret profile](/demand/global-en/brands/victorias-secret) - [All lingerie brands worldwide](/demand/global-en/categories/lingerie-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKIMS or Victoria's Secret more popular in search? In September 2026, SKIMS and Victoria's Secret were level in searches among lingerie brands worldwide, with an estimated 160K versus 165K branded searches, at 3.9% and 4% of the total. ## Cite this page Brandwave. "SKIMS vs Victoria's Secret: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/skims-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/skims-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.