--- title: "SKIMS vs Tommy John: Which is searched more?" description: "Is SKIMS or Tommy John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/skims-vs-tommy-john" publisher: "Brandwave" --- # SKIMS vs Tommy John: Which is searched more? Is SKIMS or Tommy John more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKIMS and Tommy John - **Competitive set**: Underwear brands - **Market**: Global - **Month measured**: Sep 2026 - **SKIMS Share of Search**: 0.29% - **Tommy John Share of Search**: 0.35% ## Is SKIMS or Tommy John more popular in search? - In September 2026, Tommy John had more branded searches than SKIMS among underwear brands worldwide. Tommy John had about 74,000 branded searches, while SKIMS had 60,500. Tommy John made up 0.35% of all underwear brand searches we track, and SKIMS accounted for 0.29%. - The lead changed hands 2 times in the 12 months ending September 2026: SKIMS took it in June 2026, Tommy John took it in August 2026. - Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands worldwide moved from 0.3% to 0.29%, and its estimated monthly branded searches moved from 74K to 60.5K. - Across the 12 months ending September 2026, Tommy John’s share of searches among underwear brands worldwide moved from 0.37% to 0.35%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top underwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIMS was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tommy John was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SKIMS was listed before Tommy John in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Calvin Klein | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Uniqlo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | SKIMS | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | MeUndies | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tommy John | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Quince | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Hanes | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Intimissimi | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Mack Weldon | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Jockey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Step One | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bonds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about underwear brands - Asked ChatGPT "Which underwear brand should I buy?": 1. Calvin Klein, 2. Uniqlo, 3. Hanes - Asked ChatGPT "What are the best underwear brands?": 1. Calvin Klein, 2. Uniqlo, 3. SKIMS, 4. Hanes, 5. MeUndies, 6. Tommy John, 7. Mack Weldon - Asked ChatGPT "What's the best underwear brand for everyday comfort?": 1. Calvin Klein, 2. MeUndies, 3. Uniqlo, 4. Quince - Searched Google, AI Overview "underwear brands": 1. Quince, 2. SKIMS, 3. MeUndies, 4. Calvin Klein, 5. Uniqlo, 6. Mack Weldon, 7. Intimissimi - Searched Google, AI Overview "comfortable underwear": 1. Tommy John, 2. Intimissimi, 3. SKIMS, 4. Calvin Klein Not named in any answer: Jockey, Step One and Bonds. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for underwear brands worldwide in September 2026? - In September 2026, Tommy John lost share of searches among underwear brands worldwide, from 3.1% to 0.35%. - Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | Tommy John estimated searches | Tommy John Share of Search | Tommy John rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 0.3% | 10 | 90.5K | 0.37% | 8 | | Nov 2025 | 74K | 0.24% | 11 | 165K | 0.53% | 9 | | Dec 2025 | 60.5K | 0.22% | 11 | 110K | 0.41% | 8 | | Jan 2026 | 60.5K | 0.24% | 9 | 60.5K | 0.24% | 10 | | Feb 2026 | 60.5K | 0.32% | 9 | 60.5K | 0.32% | 10 | | Mar 2026 | 60.5K | 0.27% | 9 | 60.5K | 0.27% | 10 | | Apr 2026 | 60.5K | 0.3% | 10 | 74K | 0.37% | 9 | | May 2026 | 74K | 0.34% | 10 | 90.5K | 0.42% | 8 | | Jun 2026 | 74K | 0.4% | 9 | 60.5K | 0.33% | 10 | | Jul 2026 | 90.5K | 0.49% | 8 | 74K | 0.4% | 10 | | Aug 2026 | 90.5K | 0.42% | 10 | 673K | 3.1% | 4 | | Sep 2026 | 60.5K | 0.29% | 10 | 74K | 0.35% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using SKIMS’s and Tommy John’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKIMS**: Measured on the search term “skims bra”. - **Tommy John**: Measured on the search term “tommy john”. - [SKIMS profile](/demand/global-en/brands/skims) - [Tommy John profile](/demand/global-en/brands/tommy-john) - [All underwear brands worldwide](/demand/global-en/categories/underwear-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKIMS or Tommy John more popular in search? In September 2026, Tommy John had more branded searches than SKIMS among underwear brands worldwide. Tommy John had about 74,000 branded searches, while SKIMS had 60,500. Tommy John made up 0.35% of all underwear brand searches we track, and SKIMS accounted for 0.29%. ## Cite this page Brandwave. "SKIMS vs Tommy John: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/skims-vs-tommy-john This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/skims-vs-tommy-john. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.