--- title: "SKIMS vs Spanx: Which is searched more?" description: "Is SKIMS or Spanx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/skims-vs-spanx" publisher: "Brandwave" --- # SKIMS vs Spanx: Which is searched more? Is SKIMS or Spanx more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shapewear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SKIMS and Spanx - **Competitive set**: Shapewear brands - **Market**: Global - **Month measured**: Sep 2026 - **SKIMS Share of Search**: 13.8% - **Spanx Share of Search**: 5.1% ## Is SKIMS or Spanx more popular in search? - In September 2026, SKIMS had more branded searches than Spanx among shapewear brands worldwide. SKIMS had about 49,500 branded searches, while Spanx had 18,400. SKIMS made up 13.8% of all shapewear brand searches we track, and Spanx accounted for 5.1%. - SKIMS was ahead of Spanx in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SKIMS’s share of searches among shapewear brands worldwide moved from 13.4% to 13.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Spanx’s share of searches among shapewear brands worldwide moved from 9.5% to 5.1%, and its estimated monthly branded searches moved from 43K to 18.4K. ## Top shapewear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both SKIMS and Spanx showed up in all five answers. SKIMS was listed before Spanx in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SKIMS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spanx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Honeylove | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Shapermint | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Yitty | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Maidenform | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Leonisa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squeem | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about shapewear brands - Asked ChatGPT "Which shapewear brand should I buy?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Asked ChatGPT "What are the best shapewear brands?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint, 5. Yitty, 6. Maidenform - Asked ChatGPT "What's the best shapewear brand for wearing under a dress?": 1. SKIMS, 2. Spanx, 3. Honeylove, 4. Shapermint - Searched Google, AI Overview "shapewear": 1. Spanx, 2. SKIMS, 3. Shapermint - Searched Google, AI Overview "best shapewear": 1. SKIMS, 2. Honeylove, 3. Spanx, 4. Shapermint Not named in any answer: Leonisa and Squeem. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for shapewear brands worldwide in September 2026? - In September 2026, Yitty overtook Spanx to rank 4th among shapewear brands worldwide, with 6.2% of the searches. - In September 2026, Spanx lost share of searches among shapewear brands worldwide, from 8.1% to 5.1%. - Estimated monthly branded searches for SKIMS worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | SKIMS estimated searches | SKIMS Share of Search | SKIMS rank | Spanx estimated searches | Spanx Share of Search | Spanx rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 13.4% | 3 | 43K | 9.5% | 4 | | Nov 2025 | 49.5K | 11.3% | 3 | 31.5K | 7.2% | 5 | | Dec 2025 | 40.5K | 10% | 3 | 25.8K | 6.4% | 5 | | Jan 2026 | 40.5K | 8.9% | 3 | 30.7K | 6.8% | 5 | | Feb 2026 | 40.5K | 10.3% | 3 | 25.1K | 6.4% | 5 | | Mar 2026 | 49.5K | 10.4% | 3 | 30.7K | 6.5% | 4 | | Apr 2026 | 49.5K | 9.3% | 3 | 30.7K | 5.8% | 4 | | May 2026 | 60.5K | 10.5% | 3 | 38.5K | 6.7% | 4 | | Jun 2026 | 49.5K | 11.1% | 3 | 43.4K | 9.8% | 4 | | Jul 2026 | 60.5K | 14.2% | 3 | 36.7K | 8.6% | 4 | | Aug 2026 | 60.5K | 13.6% | 3 | 36K | 8.1% | 4 | | Sep 2026 | 49.5K | 13.8% | 3 | 18.4K | 5.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using SKIMS’s and Spanx’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SKIMS**: Measured on the search term “skims shapewear”. - **Spanx**: Measured on the search terms “spanx bodysuit” and “spanx shapewear”, summed into one figure. - [SKIMS profile](/demand/global-en/brands/skims) - [Spanx profile](/demand/global-en/brands/spanx) - [All shapewear brands worldwide](/demand/global-en/categories/shapewear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SKIMS or Spanx more popular in search? In September 2026, SKIMS had more branded searches than Spanx among shapewear brands worldwide. SKIMS had about 49,500 branded searches, while Spanx had 18,400. SKIMS made up 13.8% of all shapewear brand searches we track, and Spanx accounted for 5.1%. ## Cite this page Brandwave. "SKIMS vs Spanx: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/skims-vs-spanx This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/skims-vs-spanx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.