--- title: "SiteMinder vs STAAH: Which is searched more?" description: "Is SiteMinder or STAAH more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hotel channel managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/siteminder-hotels-vs-staah" publisher: "Brandwave" --- # SiteMinder vs STAAH: Which is searched more? Is SiteMinder or STAAH more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hotel channel managers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SiteMinder and STAAH - **Competitive set**: Hotel channel managers - **Market**: Global - **Month measured**: Sep 2026 - **SiteMinder Share of Search**: 19% - **STAAH Share of Search**: 4.6% ## Is SiteMinder or STAAH more popular in search? - In September 2026, SiteMinder had more branded searches than STAAH among hotel channel managers worldwide. SiteMinder had about 27,400 branded searches, while STAAH had 6,600. SiteMinder made up 19% of all hotel channel manager searches we track, and STAAH accounted for 4.6%. - SiteMinder was ahead of STAAH in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SiteMinder’s share of searches among hotel channel managers worldwide moved from 21.6% to 19%, and its estimated monthly branded searches moved from 33.6K to 27.4K. - Across the 12 months ending September 2026, STAAH’s share of searches among hotel channel managers worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches held steady at 6.6K. ## Top hotel channel managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SiteMinder appeared in all five answers. STAAH was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SiteMinder was listed before STAAH in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SiteMinder | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cloudbeds | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Little Hotelier | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | STAAH | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | eviivo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beds24 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | myallocator | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hotel channel managers - Asked ChatGPT "Which channel manager should I use for my hotel?": 1. SiteMinder, 2. Cloudbeds, 3. Little Hotelier - Asked ChatGPT "What are the best hotel channel managers?": 1. SiteMinder, 2. Cloudbeds, 3. STAAH, 4. eviivo, 5. Little Hotelier - Asked ChatGPT "What's the best channel manager for a small independent hotel?": 1. Little Hotelier, 2. SiteMinder, 3. Cloudbeds - Searched Google, AI Overview "channel manager software": 1. SiteMinder, 2. Cloudbeds - Searched Google, AI Overview "hotel channel manager": 1. Cloudbeds, 2. SiteMinder, 3. STAAH Not named in any answer: Beds24 and myallocator. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How did search popularity change for hotel channel managers worldwide in September 2026? - In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.7% to 4.6%. - SiteMinder’s share of searches among hotel channel managers worldwide has lost ground for 3 months in a row, from 21.3% to 19% in September 2026. ## Month by month | Month | SiteMinder estimated searches | SiteMinder Share of Search | SiteMinder rank | STAAH estimated searches | STAAH Share of Search | STAAH rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.6K | 21.6% | 2 | 6.6K | 4.2% | 6 | | Nov 2025 | 33.5K | 22% | 2 | 6.6K | 4.3% | 6 | | Dec 2025 | 27.4K | 18.8% | 2 | 6.6K | 4.5% | 6 | | Jan 2026 | 33.5K | 21.3% | 2 | 6.6K | 4.2% | 6 | | Feb 2026 | 33.7K | 20.4% | 2 | 5.4K | 3.3% | 7 | | Mar 2026 | 33.5K | 20.1% | 2 | 5.4K | 3.2% | 7 | | Apr 2026 | 33.5K | 21.3% | 2 | 5.4K | 3.4% | 6 | | May 2026 | 33.5K | 21.3% | 2 | 5.4K | 3.4% | 6 | | Jun 2026 | 33.6K | 21.3% | 2 | 5.4K | 3.4% | 6 | | Jul 2026 | 34K | 19.7% | 2 | 5.4K | 3.1% | 7 | | Aug 2026 | 27.8K | 19.1% | 2 | 5.4K | 3.7% | 6 | | Sep 2026 | 27.4K | 19% | 2 | 6.6K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using SiteMinder’s and STAAH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SiteMinder**: Measured on the search terms “site minder” and “siteminder channel manager”, summed into one figure. - **STAAH**: Measured on the search term “staah”. - [SiteMinder profile](/demand/global-en/brands/siteminder-hotels) - [STAAH profile](/demand/global-en/brands/staah) - [All hotel channel managers worldwide](/demand/global-en/categories/hotel-channel-managers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SiteMinder or STAAH more popular in search? In September 2026, SiteMinder had more branded searches than STAAH among hotel channel managers worldwide. SiteMinder had about 27,400 branded searches, while STAAH had 6,600. SiteMinder made up 19% of all hotel channel manager searches we track, and STAAH accounted for 4.6%. ## Cite this page Brandwave. "SiteMinder vs STAAH: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/siteminder-hotels-vs-staah This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/siteminder-hotels-vs-staah. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.