--- title: "Singapore Airlines vs United Airlines: Which is searched more?" description: "Is Singapore Airlines or United Airlines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/singapore-airlines-vs-united-airlines" publisher: "Brandwave" --- # Singapore Airlines vs United Airlines: Which is searched more? Is Singapore Airlines or United Airlines more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Airline brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Singapore Airlines and United Airlines - **Competitive set**: Airline brands - **Market**: Global - **Month measured**: Sep 2026 - **Singapore Airlines Share of Search**: 7% - **United Airlines Share of Search**: 19.3% ## Is Singapore Airlines or United Airlines more popular in search? - In September 2026, United Airlines had more branded searches than Singapore Airlines among airline brands worldwide. United Airlines had about 6.1 million branded searches, while Singapore Airlines had 2.2 million. United Airlines made up 19.3% of all airline brand searches we track, and Singapore Airlines accounted for 7%. - United Airlines was ahead of Singapore Airlines in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Singapore Airlines’ share of searches among airline brands worldwide moved from 6.5% to 7%, and its estimated monthly branded searches held steady at 2.2M. - Across the 12 months ending September 2026, United Airlines’ share of searches among airline brands worldwide moved from 17.9% to 19.3%, and its estimated monthly branded searches held steady at 6.1M. ## Top airline brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Singapore Airlines and United Airlines were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Singapore Airlines and United Airlines were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Delta Air Lines | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Qatar Airways | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Singapore Airlines | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Southwest Airlines | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | United Airlines | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Emirates | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cathay Pacific | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | British Airways | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Qantas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Air New Zealand | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about airline brands - Asked ChatGPT "Which airline brand should I book?": 1. Delta Air Lines, 2. Southwest Airlines, 3. United Airlines - Asked ChatGPT "What are the best airline brands?": 1. Qatar Airways, 2. Singapore Airlines, 3. Emirates, 4. Cathay Pacific, 5. Delta Air Lines, 6. United Airlines, 7. Southwest Airlines - Asked ChatGPT "What's the best airline brand for long haul travel?": 1. Singapore Airlines, 2. Qatar Airways, 3. Cathay Pacific, 4. Emirates - Searched Google, AI Overview "cheap flights": named none of the brands we track - Searched Google, AI Overview "best airline": 1. Delta Air Lines, 2. United Airlines, 3. Southwest Airlines, 4. Qatar Airways, 5. Singapore Airlines, 6. Emirates Not named in any answer: British Airways, Qantas and Air New Zealand. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for airline brands worldwide in September 2026? - In September 2026, United Airlines gained share of searches among airline brands worldwide, from 18.6% to 19.3%. ## Month by month | Month | Singapore Airlines estimated searches | Singapore Airlines Share of Search | Singapore Airlines rank | United Airlines estimated searches | United Airlines Share of Search | United Airlines rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2M | 6.5% | 7 | 6.1M | 17.9% | 1 | | Nov 2025 | 2.2M | 7% | 7 | 6.1M | 19.1% | 1 | | Dec 2025 | 1.8M | 6% | 7 | 6.1M | 20.1% | 1 | | Jan 2026 | 2.7M | 7.3% | 7 | 6.1M | 16.4% | 1 | | Feb 2026 | 2.2M | 6.6% | 7 | 6.1M | 18.1% | 1 | | Mar 2026 | 3.4M | 7.2% | 7 | 7.5M | 16.2% | 3 | | Apr 2026 | 2.2M | 6.9% | 7 | 6.1M | 18.8% | 1 | | May 2026 | 2.2M | 6.9% | 7 | 6.1M | 18.8% | 1 | | Jun 2026 | 2.2M | 6.9% | 7 | 6.1M | 18.8% | 1 | | Jul 2026 | 2.2M | 6.7% | 7 | 6.1M | 18.4% | 1 | | Aug 2026 | 2.2M | 6.8% | 7 | 6.1M | 18.6% | 1 | | Sep 2026 | 2.2M | 7% | 7 | 6.1M | 19.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Singapore Airlines’ and United Airlines’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Singapore Airlines**: Measured on the search term “singaporeairlines”. - **United Airlines**: Measured on the search term “united airlines”. - [Singapore Airlines profile](/demand/global-en/brands/singapore-airlines) - [United Airlines profile](/demand/global-en/brands/united-airlines) - [All airline brands worldwide](/demand/global-en/categories/airline-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Singapore Airlines or United Airlines more popular in search? In September 2026, United Airlines had more branded searches than Singapore Airlines among airline brands worldwide. United Airlines had about 6.1 million branded searches, while Singapore Airlines had 2.2 million. United Airlines made up 19.3% of all airline brand searches we track, and Singapore Airlines accounted for 7%. ## Cite this page Brandwave. "Singapore Airlines vs United Airlines: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/singapore-airlines-vs-united-airlines This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/singapore-airlines-vs-united-airlines. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.