--- title: "Simucube vs Trak Racer: Which is searched more?" description: "Is Simucube or Trak Racer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/simucube-vs-trak-racer" publisher: "Brandwave" --- # Simucube vs Trak Racer: Which is searched more? Is Simucube or Trak Racer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sim racing brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simucube and Trak Racer - **Competitive set**: Sim racing brands - **Market**: Global - **Month measured**: Sep 2026 - **Simucube Share of Search**: 2.7% - **Trak Racer Share of Search**: 2.7% ## Is Simucube or Trak Racer more popular in search? - In September 2026, Simucube and Trak Racer were level in searches among sim racing brands worldwide, with an estimated 27.1K branded searches each, at 2.7% of the total each. - The lead changed hands once in the 12 months ending September 2026: Trak Racer took it in June 2026. - Across the 12 months ending September 2026, Simucube’s share of searches among sim racing brands worldwide moved from 4.2% to 2.7%, and its estimated monthly branded searches moved from 60.5K to 27.1K. - Across the 12 months ending September 2026, Trak Racer’s share of searches among sim racing brands worldwide moved from 2.3% to 2.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top sim racing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Simucube was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Trak Racer did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Moza | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Logitech | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Fanatec | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Simagic | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Thrustmaster | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Simucube | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Playseat | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Next Level Racing | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Trak Racer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sim-Lab | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Heusinkveld | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Asetek SimSports | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sim racing brands - Asked ChatGPT "What's the best sim racing wheel for beginners?": 1. Logitech, 2. Moza, 3. Thrustmaster - Asked ChatGPT "Which sim racing brand should I buy from?": 1. Moza, 2. Fanatec, 3. Simagic, 4. Logitech - Asked ChatGPT "What's the best direct drive wheel for sim racing?": 1. Logitech, 2. Moza, 3. Fanatec, 4. Simucube - Searched Google, AI Overview "sim racing wheel": 1. Moza, 2. Thrustmaster Not named in any answer: Playseat, Next Level Racing, Trak Racer, Sim-Lab, Heusinkveld and Asetek SimSports. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for sim racing brands worldwide in September 2026? - In September 2026, Trak Racer lost share of searches among sim racing brands worldwide, from 4% to 2.7%. - In September 2026, Simucube rose from 9th to 8th among sim racing brands worldwide. ## Month by month | Month | Simucube estimated searches | Simucube Share of Search | Simucube rank | Trak Racer estimated searches | Trak Racer Share of Search | Trak Racer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 4.2% | 8 | 33.1K | 2.3% | 9 | | Nov 2025 | 60.5K | 3.2% | 8 | 49.5K | 2.6% | 9 | | Dec 2025 | 60.5K | 2.8% | 8 | 49.5K | 2.3% | 9 | | Jan 2026 | 49.5K | 2.9% | 8 | 40.5K | 2.4% | 9 | | Feb 2026 | 33.1K | 2.8% | 8 | 33.1K | 2.8% | 9 | | Mar 2026 | 33.1K | 2.8% | 8 | 33.1K | 2.8% | 9 | | Apr 2026 | 33.1K | 2.9% | 8 | 27.1K | 2.4% | 9 | | May 2026 | 40.5K | 2.7% | 8 | 33.1K | 2.2% | 9 | | Jun 2026 | 33.1K | 2.7% | 9 | 40.5K | 3.3% | 8 | | Jul 2026 | 27.1K | 2.7% | 9 | 33.1K | 3.3% | 8 | | Aug 2026 | 27.1K | 2.7% | 9 | 40.5K | 4% | 8 | | Sep 2026 | 27.1K | 2.7% | 8 | 27.1K | 2.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Simucube’s and Trak Racer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simucube**: Measured on the search term “simucube”. - **Trak Racer**: Measured on the search term “trak racer”. - [Simucube profile](/demand/global-en/brands/simucube) - [Trak Racer profile](/demand/global-en/brands/trak-racer) - [All sim racing brands worldwide](/demand/global-en/categories/sim-racing-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simucube or Trak Racer more popular in search? In September 2026, Simucube and Trak Racer were level in searches among sim racing brands worldwide, with an estimated 27.1K branded searches each, at 2.7% of the total each. ## Cite this page Brandwave. "Simucube vs Trak Racer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/simucube-vs-trak-racer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/simucube-vs-trak-racer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.