---
title: "Simple vs Thayers: Which is searched more?"
description: "Which is more popular in search, Simple or Thayers? Compare estimated monthly branded-search demand and Share of Search inside the Toners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/simple-skincare-vs-thayers"
publisher: "Brandwave"
---

# Simple vs Thayers: Which is searched more?

Which is more popular in search, Simple or Thayers? Compare estimated monthly branded-search demand and Share of Search inside the Toners set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Simple and Thayers
- **Competitive set**: Toners
- **Market**: Global
- **Month measured**: Aug 2026
- **Simple Share of Search**: 0.29%
- **Thayers Share of Search**: 0.53%

## Which is more popular in search, Simple or Thayers?

- In August 2026, Thayers had more branded searches than Simple among toners worldwide. Thayers was estimated to have 22.2K branded searches compared to Simple’s 12.1K, and held a 0.53% Share of Search versus Simple’s 0.29%.
- Thayers was ahead of Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Simple’s estimated Share of Search among toners worldwide moved from 0.33% to 0.29%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Thayers’ estimated Share of Search among toners worldwide moved from 0.5% to 0.53%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for toners worldwide in August 2026?

- Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Month by month

| Month | Simple estimated searches | Simple Share of Search | Simple rank | Thayers estimated searches | Thayers Share of Search | Thayers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.33% | 5 | 18.1K | 0.5% | 4 |
| Nov 2025 | 14.8K | 0.29% | 5 | 22.2K | 0.44% | 4 |
| Dec 2025 | 12.1K | 0.28% | 5 | 22.2K | 0.52% | 4 |
| Jan 2026 | 12.1K | 0.28% | 5 | 22.2K | 0.52% | 4 |
| Feb 2026 | 12.1K | 0.3% | 5 | 22.2K | 0.55% | 4 |
| Mar 2026 | 12.1K | 0.25% | 5 | 22.2K | 0.46% | 4 |
| Apr 2026 | 12.1K | 0.24% | 5 | 22.2K | 0.44% | 4 |
| May 2026 | 12.1K | 0.25% | 5 | 22.2K | 0.47% | 4 |
| Jun 2026 | 9.9K | 0.24% | 5 | 22.2K | 0.54% | 4 |
| Jul 2026 | 12.1K | 0.29% | 5 | 22.2K | 0.54% | 4 |
| Aug 2026 | 12.1K | 0.29% | 5 | 22.2K | 0.53% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Simple’s and Thayers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Simple**: Measured on the search term “simple skincare”.
- **Thayers**: Measured on the search term “thayers toner”.

- [Simple profile](/demand/global-en/brands/simple-skincare)
- [Thayers profile](/demand/global-en/brands/thayers)
- [All toners worldwide](/demand/global-en/categories/toners): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Simple or Thayers?

In August 2026, Thayers had more branded searches than Simple among toners worldwide. Thayers was estimated to have 22.2K branded searches compared to Simple’s 12.1K, and held a 0.53% Share of Search versus Simple’s 0.29%.

## Cite this page

Brandwave. "Simple vs Thayers: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/simple-skincare-vs-thayers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/simple-skincare-vs-thayers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.