---
title: "Similarweb vs SpyFu: Which is more popular by branded search?"
description: "Which is more popular in search, Similarweb or SpyFu? Compare estimated monthly branded-search demand and Share of Search inside the Web traffic intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/similarweb-vs-spyfu"
publisher: "Brandwave"
---

# Similarweb vs SpyFu: Which is more popular by branded search?

Which is more popular in search, Similarweb or SpyFu? Compare estimated monthly branded-search demand and Share of Search inside the Web traffic intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Similarweb and SpyFu
- **Competitive set**: Web traffic intelligence platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Similarweb Share of Search**: 17.8%
- **SpyFu Share of Search**: 1.6%

## Which is more popular in search, Similarweb or SpyFu?

- In August 2026, Similarweb had more branded searches than SpyFu among web traffic intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to SpyFu’s 22.2K, and held a 17.8% Share of Search versus SpyFu’s 1.6%.
- Similarweb was ahead of SpyFu in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 21% to 17.8%, and its estimated monthly branded searches moved from 371K to 253K.
- Across the 11 months ending August 2026, SpyFu’s estimated Share of Search among web traffic intelligence platforms worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 33.1K to 22.2K.

## How did search popularity change for web traffic intelligence platforms worldwide in August 2026?

- In August 2026, Similarweb lost estimated Share of Search among web traffic intelligence platforms worldwide, from 20.8% to 17.8%.
- Estimated monthly branded searches for SpyFu worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank | SpyFu estimated searches | SpyFu Share of Search | SpyFu rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 371K | 21% | 3 | 33.1K | 1.9% | 4 |
| Nov 2025 | 372K | 22.2% | 3 | 27.1K | 1.6% | 4 |
| Dec 2025 | 305K | 23.1% | 2 | 22.2K | 1.7% | 4 |
| Jan 2026 | 371K | 24.3% | 3 | 27.1K | 1.8% | 4 |
| Feb 2026 | 306K | 20.9% | 3 | 27.1K | 1.8% | 4 |
| Mar 2026 | 456K | 18.6% | 2 | 27.1K | 1.1% | 4 |
| Apr 2026 | 372K | 20.5% | 3 | 27.1K | 1.5% | 4 |
| May 2026 | 306K | 19.6% | 3 | 27.1K | 1.7% | 4 |
| Jun 2026 | 305K | 20% | 3 | 22.2K | 1.5% | 4 |
| Jul 2026 | 337K | 20.8% | 3 | 27.1K | 1.7% | 4 |
| Aug 2026 | 253K | 17.8% | 3 | 22.2K | 1.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Similarweb’s and SpyFu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence”, “similarweb traffic checker” and “similarweb.com”, summed into one figure.
- **SpyFu**: Measured on the search term “spyfu”.

- [Similarweb profile](/demand/global-en/brands/similarweb)
- [SpyFu profile](/demand/global-en/brands/spyfu)
- [All web traffic intelligence platforms worldwide](/demand/global-en/categories/web-traffic-intelligence-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Similarweb or SpyFu?

In August 2026, Similarweb had more branded searches than SpyFu among web traffic intelligence platforms worldwide. Similarweb was estimated to have 253K branded searches compared to SpyFu’s 22.2K, and held a 17.8% Share of Search versus SpyFu’s 1.6%.

## Cite this page

Brandwave. "Similarweb vs SpyFu: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/similarweb-vs-spyfu

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/similarweb-vs-spyfu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.