--- title: "Simba vs The Company Store: Which is searched more?" description: "Is Simba or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/simba-sleep-vs-the-company-store" publisher: "Brandwave" --- # Simba vs The Company Store: Which is searched more? Is Simba or The Company Store more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Duvet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Simba and The Company Store - **Competitive set**: Duvet brands - **Market**: Global - **Month measured**: Sep 2026 - **Simba Share of Search**: 0.58% - **The Company Store Share of Search**: 11.8% ## Is Simba or The Company Store more popular in search? - In September 2026, The Company Store had more branded searches than Simba among duvet brands worldwide. The Company Store had about 110,000 branded searches, while Simba had 5,400. The Company Store made up 11.8% of all duvet brand searches we track, and Simba accounted for 0.58%. - The Company Store was ahead of Simba in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Simba’s share of searches among duvet brands worldwide moved from 0.97% to 0.58%, and its estimated monthly branded searches moved from 8.1K to 5.4K. - Across the 12 months ending September 2026, The Company Store’s share of searches among duvet brands worldwide moved from 13.2% to 11.8%, and its estimated monthly branded searches held steady at 110K. ## Top duvet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, The Company Store was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Simba did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Brooklinen | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boll & Branch | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Quince | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | The Company Store | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Parachute | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Silentnight | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Emma Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Slumberdown | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Simba | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about duvet brands - Asked ChatGPT "Which duvet brand should I buy?": 1. Brooklinen, 2. Quince, 3. Parachute, 4. Boll & Branch, 5. The Company Store - Asked ChatGPT "What are the best duvet brands?": 1. Brooklinen, 2. Boll & Branch, 3. Quince, 4. Parachute, 5. The Company Store - Asked ChatGPT "What's the best duvet brand for a warm bed?": 1. The Company Store, 2. Brooklinen, 3. Boll & Branch - Searched Google, AI Overview "hypoallergenic duvet": named none of the brands we track Not named in any answer: Silentnight, Emma Sleep, Slumberdown and Simba. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for duvet brands worldwide in September 2026? - In September 2026, Boll & Branch overtook The Company Store to rank 3rd among duvet brands worldwide, with 13.1% of the searches. - In September 2026, The Company Store lost share of searches among duvet brands worldwide, from 12.4% to 11.8%. - Estimated monthly branded searches for Simba worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026. ## Month by month | Month | Simba estimated searches | Simba Share of Search | Simba rank | The Company Store estimated searches | The Company Store Share of Search | The Company Store rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 0.97% | 7 | 110K | 13.2% | 4 | | Nov 2025 | 9.9K | 0.7% | 7 | 165K | 11.7% | 5 | | Dec 2025 | 6.6K | 0.34% | 8 | 135K | 7% | 5 | | Jan 2026 | 9.9K | 1.1% | 7 | 110K | 11.8% | 4 | | Feb 2026 | 6.6K | 0.94% | 7 | 90.5K | 12.9% | 4 | | Mar 2026 | 6.6K | 0.79% | 7 | 110K | 13.1% | 4 | | Apr 2026 | 6.6K | 0.85% | 7 | 90.5K | 11.6% | 4 | | May 2026 | 5.4K | 0.57% | 7 | 110K | 11.7% | 4 | | Jun 2026 | 5.4K | 0.67% | 7 | 110K | 13.7% | 4 | | Jul 2026 | 4.4K | 0.54% | 7 | 110K | 13.4% | 4 | | Aug 2026 | 5.4K | 0.61% | 8 | 110K | 12.4% | 3 | | Sep 2026 | 5.4K | 0.58% | 8 | 110K | 11.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Simba’s and The Company Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Simba**: Measured on the search term “simba sleep”. - **The Company Store**: Measured on the search term “the company store”. - [Simba profile](/demand/global-en/brands/simba-sleep) - [The Company Store profile](/demand/global-en/brands/the-company-store) - [All duvet brands worldwide](/demand/global-en/categories/duvet-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Simba or The Company Store more popular in search? In September 2026, The Company Store had more branded searches than Simba among duvet brands worldwide. The Company Store had about 110,000 branded searches, while Simba had 5,400. The Company Store made up 11.8% of all duvet brand searches we track, and Simba accounted for 0.58%. ## Cite this page Brandwave. "Simba vs The Company Store: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/simba-sleep-vs-the-company-store This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/simba-sleep-vs-the-company-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.