--- title: "Sim Local vs Ubigi: Which is searched more?" description: "Is Sim Local or Ubigi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sim-local-vs-ubigi" publisher: "Brandwave" --- # Sim Local vs Ubigi: Which is searched more? Is Sim Local or Ubigi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Travel eSIM providers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sim Local and Ubigi - **Competitive set**: Travel eSIM providers - **Market**: Global - **Month measured**: Sep 2026 - **Sim Local Share of Search**: 0.52% - **Ubigi Share of Search**: 5.8% ## Is Sim Local or Ubigi more popular in search? - In September 2026, Ubigi had more branded searches than Sim Local among travel eSIM providers worldwide. Ubigi had about 201,000 branded searches, while Sim Local had 18,100. Ubigi made up 5.8% of all travel eSIM provider searches we track, and Sim Local accounted for 0.52%. - Ubigi was ahead of Sim Local in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sim Local’s share of searches among travel eSIM providers worldwide moved from 0.45% to 0.52%, and its estimated monthly branded searches moved from 14.8K to 18.1K. - Across the 12 months ending September 2026, Ubigi’s share of searches among travel eSIM providers worldwide moved from 6.1% to 5.8%, and its estimated monthly branded searches held steady at 201K. ## Top travel eSIM providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ubigi was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sim Local was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ubigi was listed before Sim Local in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Airalo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Holafly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Saily | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Ubigi | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Roamless | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Sim Local | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nomad | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | GigSky | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about travel eSIM providers - Asked ChatGPT "Which travel eSIM provider should I use?": 1. Airalo, 2. Ubigi, 3. Holafly, 4. Nomad - Asked ChatGPT "What are the best travel eSIM providers?": 1. Airalo, 2. Ubigi, 3. Saily, 4. Holafly, 5. Nomad, 6. GigSky - Asked ChatGPT "What's the best travel eSIM provider for overseas data?": 1. Airalo, 2. Ubigi, 3. Saily, 4. Holafly - Searched Google, AI Overview "travel esim providers": 1. Airalo, 2. Holafly, 3. Saily, 4. Sim Local, 5. Roamless - Searched Google, AI Overview "best travel esim": 1. Saily, 2. Holafly, 3. Airalo, 4. Roamless, 5. Sim Local Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for travel eSIM providers worldwide in September 2026? - Estimated monthly branded searches for Sim Local worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026. ## Month by month | Month | Sim Local estimated searches | Sim Local Share of Search | Sim Local rank | Ubigi estimated searches | Ubigi Share of Search | Ubigi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.45% | 8 | 201K | 6.1% | 4 | | Nov 2025 | 14.8K | 0.48% | 8 | 201K | 6.5% | 4 | | Dec 2025 | 14.8K | 0.45% | 8 | 165K | 5% | 4 | | Jan 2026 | 18.1K | 0.53% | 8 | 201K | 5.9% | 4 | | Feb 2026 | 14.8K | 0.5% | 8 | 165K | 5.6% | 4 | | Mar 2026 | 18.1K | 0.53% | 8 | 201K | 5.8% | 4 | | Apr 2026 | 18.1K | 0.53% | 8 | 201K | 5.9% | 4 | | May 2026 | 18.1K | 0.53% | 8 | 201K | 5.9% | 4 | | Jun 2026 | 18.1K | 0.53% | 8 | 201K | 5.9% | 4 | | Jul 2026 | 18.1K | 0.45% | 8 | 201K | 5% | 4 | | Aug 2026 | 18.1K | 0.49% | 8 | 201K | 5.5% | 4 | | Sep 2026 | 18.1K | 0.52% | 8 | 201K | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Sim Local’s and Ubigi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sim Local**: Measured on the search term “sim local”. - **Ubigi**: Measured on the search term “ubigi”. - [Sim Local profile](/demand/global-en/brands/sim-local) - [Ubigi profile](/demand/global-en/brands/ubigi) - [All travel eSIM providers worldwide](/demand/global-en/categories/travel-esim-providers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sim Local or Ubigi more popular in search? In September 2026, Ubigi had more branded searches than Sim Local among travel eSIM providers worldwide. Ubigi had about 201,000 branded searches, while Sim Local had 18,100. Ubigi made up 5.8% of all travel eSIM provider searches we track, and Sim Local accounted for 0.52%. ## Cite this page Brandwave. "Sim Local vs Ubigi: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sim-local-vs-ubigi This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sim-local-vs-ubigi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.