---
title: "Silver Spoon vs Tate & Lyle: Which is more popular by branded search?"
description: "Which is more popular in search, Silver Spoon or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/silver-spoon-vs-tate-lyle"
publisher: "Brandwave"
---

# Silver Spoon vs Tate & Lyle: Which is more popular by branded search?

Which is more popular in search, Silver Spoon or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Silver Spoon and Tate & Lyle
- **Competitive set**: Sugar
- **Market**: Global
- **Month measured**: Aug 2026
- **Silver Spoon Share of Search**: 76.5%
- **Tate & Lyle Share of Search**: 10.3%

## Which is more popular in search, Silver Spoon or Tate & Lyle?

- In August 2026, Silver Spoon had more branded searches than Tate & Lyle among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Tate & Lyle’s 27.1K, and held a 76.5% Share of Search versus Tate & Lyle’s 10.3%.
- Silver Spoon was ahead of Tate & Lyle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Silver Spoon’s estimated Share of Search among sugar worldwide moved from 73.1% to 76.5%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide moved from 12% to 10.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for sugar worldwide in August 2026?

- Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

## Month by month

| Month | Silver Spoon estimated searches | Silver Spoon Share of Search | Silver Spoon rank | Tate & Lyle estimated searches | Tate & Lyle Share of Search | Tate & Lyle rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 73.1% | 1 | 33.1K | 12% | 2 |
| Nov 2025 | 201K | 75.5% | 1 | 27.1K | 10.2% | 2 |
| Dec 2025 | 201K | 75.5% | 1 | 27.1K | 10.2% | 2 |
| Jan 2026 | 201K | 74.7% | 1 | 27.1K | 10.1% | 2 |
| Feb 2026 | 201K | 75.2% | 1 | 27.1K | 10.1% | 2 |
| Mar 2026 | 201K | 76.5% | 1 | 27.1K | 10.3% | 2 |
| Apr 2026 | 201K | 76.5% | 1 | 27.1K | 10.3% | 2 |
| May 2026 | 201K | 74.1% | 1 | 33.1K | 12.2% | 2 |
| Jun 2026 | 165K | 67% | 1 | 40.5K | 16.4% | 2 |
| Jul 2026 | 201K | 76.3% | 1 | 27.1K | 10.3% | 2 |
| Aug 2026 | 201K | 76.5% | 1 | 27.1K | 10.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Silver Spoon’s and Tate & Lyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Silver Spoon**: Measured on the search term “silver spoon”.
- **Tate & Lyle**: Measured on the search term “tate and lyle”.

- [Silver Spoon profile](/demand/global-en/brands/silver-spoon)
- [Tate & Lyle profile](/demand/global-en/brands/tate-lyle)
- [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Silver Spoon or Tate & Lyle?

In August 2026, Silver Spoon had more branded searches than Tate & Lyle among sugar worldwide. Silver Spoon was estimated to have 201K branded searches compared to Tate & Lyle’s 27.1K, and held a 76.5% Share of Search versus Tate & Lyle’s 10.3%.

## Cite this page

Brandwave. "Silver Spoon vs Tate & Lyle: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/silver-spoon-vs-tate-lyle

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/silver-spoon-vs-tate-lyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.