--- title: "Silver Cross vs Stokke: Which is searched more?" description: "Is Silver Cross or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/silver-cross-vs-stokke" publisher: "Brandwave" --- # Silver Cross vs Stokke: Which is searched more? Is Silver Cross or Stokke more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cot bed brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Silver Cross and Stokke - **Competitive set**: Cot bed brands - **Market**: Global - **Month measured**: Sep 2026 - **Silver Cross Share of Search**: 14% - **Stokke Share of Search**: 73.5% ## Is Silver Cross or Stokke more popular in search? - In September 2026, Stokke had more branded searches than Silver Cross among cot bed brands worldwide. Stokke had about 388,000 branded searches, while Silver Cross had 74,000. Stokke made up 73.5% of all cot bed brand searches we track, and Silver Cross accounted for 14%. - Stokke was ahead of Silver Cross in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Silver Cross’ share of searches among cot bed brands worldwide moved from 15.2% to 14%, and its estimated monthly branded searches held steady at 74K. - Across the 12 months ending September 2026, Stokke’s share of searches among cot bed brands worldwide moved from 71.7% to 73.5%, and its estimated monthly branded searches moved from 348K to 388K. ## Top cot bed brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stokke was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Silver Cross did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Babyletto | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stokke | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Boori | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Silver Cross | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Snuz | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cot bed brands - Asked ChatGPT "Which cot bed brand should I buy?": 1. Babyletto, 2. Stokke - Asked ChatGPT "What are the best cot bed brands?": 1. Babyletto, 2. Stokke, 3. Boori - Asked ChatGPT "What's the best cot bed brand for baby sleep space?": 1. Babyletto, 2. Stokke - Searched Google, AI Overview "baby cot bed": named none of the brands we track - Searched Google, AI Overview "convertible cot bed": named none of the brands we track Not named in any answer: Silver Cross and Snuz. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cot bed brands worldwide in September 2026? - Stokke’s share of searches among cot bed brands worldwide has gained ground for 3 months in a row, from 70.6% to 73.5% in September 2026. ## Month by month | Month | Silver Cross estimated searches | Silver Cross Share of Search | Silver Cross rank | Stokke estimated searches | Stokke Share of Search | Stokke rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 15.2% | 2 | 348K | 71.7% | 1 | | Nov 2025 | 74K | 11.8% | 2 | 469K | 74.7% | 1 | | Dec 2025 | 74K | 16.2% | 2 | 315K | 69% | 1 | | Jan 2026 | 74K | 14% | 2 | 384K | 72.8% | 1 | | Feb 2026 | 74K | 16.2% | 2 | 318K | 69.4% | 1 | | Mar 2026 | 74K | 13.9% | 2 | 388K | 72.9% | 1 | | Apr 2026 | 74K | 16% | 2 | 318K | 68.9% | 1 | | May 2026 | 74K | 14.9% | 2 | 352K | 71.1% | 1 | | Jun 2026 | 74K | 16.2% | 2 | 322K | 70.6% | 1 | | Jul 2026 | 74K | 15% | 2 | 358K | 72.4% | 1 | | Aug 2026 | 74K | 13.9% | 2 | 388K | 73% | 1 | | Sep 2026 | 74K | 14% | 2 | 388K | 73.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Silver Cross’ and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Silver Cross**: Measured on the search term “silver cross”. - **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath” and “stokke trapp”, summed into one figure. - [Silver Cross profile](/demand/global-en/brands/silver-cross) - [Stokke profile](/demand/global-en/brands/stokke) - [All cot bed brands worldwide](/demand/global-en/categories/cot-bed-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Silver Cross or Stokke more popular in search? In September 2026, Stokke had more branded searches than Silver Cross among cot bed brands worldwide. Stokke had about 388,000 branded searches, while Silver Cross had 74,000. Stokke made up 73.5% of all cot bed brand searches we track, and Silver Cross accounted for 14%. ## Cite this page Brandwave. "Silver Cross vs Stokke: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/silver-cross-vs-stokke This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/silver-cross-vs-stokke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.