--- title: "Sift vs Wyllo: Which is searched more?" description: "Is Sift or Wyllo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce fraud prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sift-vs-wyllo" publisher: "Brandwave" --- # Sift vs Wyllo: Which is searched more? Is Sift or Wyllo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce fraud prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sift and Wyllo - **Competitive set**: Ecommerce fraud prevention platforms - **Market**: Global - **Month measured**: Sep 2026 - **Sift Share of Search**: 1.7% - **Wyllo Share of Search**: 10.9% ## Is Sift or Wyllo more popular in search? - In September 2026, Wyllo had more branded searches than Sift among ecommerce fraud prevention platforms worldwide. Wyllo had about 3,780 branded searches, while Sift had 590. Wyllo made up 10.9% of all ecommerce fraud prevention platform searches we track, and Sift accounted for 1.7%. - Wyllo was ahead of Sift in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sift’s share of searches among ecommerce fraud prevention platforms worldwide moved from 2.5% to 1.7%, and its estimated monthly branded searches moved from 1K to 590. - Across the 12 months ending September 2026, Wyllo’s share of searches among ecommerce fraud prevention platforms worldwide moved from 10% to 10.9%, and its estimated monthly branded searches moved from 4.1K to 3.8K. ## Top ecommerce fraud prevention platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sift was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wyllo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sift was listed before Wyllo in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Signifyd | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Riskified | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Forter | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sift | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Kount | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | ClearSale | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Wyllo | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about ecommerce fraud prevention platforms - Asked ChatGPT "Which ecommerce fraud prevention platform should I use?": 1. Signifyd, 2. Riskified, 3. Forter, 4. Sift - Asked ChatGPT "What are the best ecommerce fraud prevention platforms?": 1. Signifyd, 2. Riskified, 3. Forter, 4. Sift, 5. Kount, 6. Wyllo - Asked ChatGPT "What's the best ecommerce fraud prevention platform for fraudulent orders?": 1. Signifyd, 2. Riskified, 3. Forter, 4. Sift - Searched Google, AI Overview "ecommerce fraud prevention platform": 1. Signifyd, 2. Riskified, 3. Sift, 4. Kount, 5. ClearSale - Searched Google, AI Overview "best fraud prevention software": 1. Forter, 2. Signifyd Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for ecommerce fraud prevention platforms worldwide in September 2026? - Wyllo’s share of searches among ecommerce fraud prevention platforms worldwide has gained ground for 3 months in a row, from 10.3% to 10.9% in September 2026. - Estimated monthly branded searches for Sift worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026. ## Month by month | Month | Sift estimated searches | Sift Share of Search | Sift rank | Wyllo estimated searches | Wyllo Share of Search | Wyllo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1K | 2.5% | 7 | 4.1K | 10% | 5 | | Nov 2025 | 880 | 2.4% | 7 | 3.2K | 8.8% | 5 | | Dec 2025 | 720 | 2.1% | 7 | 3.4K | 9.7% | 5 | | Jan 2026 | 880 | 2.3% | 7 | 3.5K | 9.3% | 5 | | Feb 2026 | 720 | 2.2% | 7 | 3K | 9.1% | 5 | | Mar 2026 | 1K | 2.5% | 7 | 5K | 12.7% | 5 | | Apr 2026 | 880 | 2.5% | 7 | 4.2K | 11.9% | 5 | | May 2026 | 720 | 2.1% | 7 | 4.2K | 12.5% | 5 | | Jun 2026 | 720 | 1.9% | 7 | 3.9K | 10.3% | 5 | | Jul 2026 | 590 | 1.5% | 7 | 4K | 10.4% | 5 | | Aug 2026 | 590 | 1.6% | 7 | 3.9K | 10.7% | 5 | | Sep 2026 | 590 | 1.7% | 7 | 3.8K | 10.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Sift’s and Wyllo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sift**: Measured on the search term “sift science”. - **Wyllo**: Measured on the search terms “nofraud”, “wyllo”, “wyllo ai” and “wyllo fraud prevention”, summed into one figure. - [Sift profile](/demand/global-en/brands/sift) - [Wyllo profile](/demand/global-en/brands/wyllo) - [All ecommerce fraud prevention platforms worldwide](/demand/global-en/categories/ecommerce-fraud-prevention-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sift or Wyllo more popular in search? In September 2026, Wyllo had more branded searches than Sift among ecommerce fraud prevention platforms worldwide. Wyllo had about 3,780 branded searches, while Sift had 590. Wyllo made up 10.9% of all ecommerce fraud prevention platform searches we track, and Sift accounted for 1.7%. ## Cite this page Brandwave. "Sift vs Wyllo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sift-vs-wyllo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sift-vs-wyllo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.