--- title: "Siete Foods vs WILDE: Which is more popular by branded search?" description: "Which is more popular in search, Siete Foods or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/siete-foods-vs-wilde" publisher: "Brandwave" --- # Siete Foods vs WILDE: Which is more popular by branded search? Which is more popular in search, Siete Foods or WILDE? Compare estimated monthly branded-search demand and Share of Search inside the Challenger savory snack brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Siete Foods and WILDE - **Competitive set**: Challenger savory snack brands - **Market**: Global - **Month measured**: Aug 2026 - **Siete Foods Share of Search**: 25.4% - **WILDE Share of Search**: 20% ## Which is more popular in search, Siete Foods or WILDE? - In August 2026, Siete Foods had more branded searches than WILDE among challenger savory snack brands worldwide. Siete Foods was estimated to have 90.4K branded searches compared to WILDE’s 71.3K, and held a 25.4% Share of Search versus WILDE’s 20%. - Siete Foods was ahead of WILDE in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Siete Foods’ estimated Share of Search among challenger savory snack brands worldwide moved from 29% to 25.4%, and its estimated monthly branded searches moved from 84.4K to 90.4K. - Across the 11 months ending August 2026, WILDE’s estimated Share of Search among challenger savory snack brands worldwide moved from 15.5% to 20%, and its estimated monthly branded searches moved from 45.2K to 71.3K. ## How did search popularity change for challenger savory snack brands worldwide in August 2026? - In August 2026, Popchips overtook WILDE to rank 3rd among challenger savory snack brands worldwide, at 21.7%. - In August 2026, Siete Foods lost estimated Share of Search among challenger savory snack brands worldwide, from 26.7% to 25.4%. - In August 2026, WILDE lost estimated Share of Search among challenger savory snack brands worldwide, from 20.9% to 20%. ## Month by month | Month | Siete Foods estimated searches | Siete Foods Share of Search | Siete Foods rank | WILDE estimated searches | WILDE Share of Search | WILDE rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 84.4K | 29% | 1 | 45.2K | 15.5% | 4 | | Nov 2025 | 67.8K | 27.7% | 2 | 33K | 13.5% | 4 | | Dec 2025 | 70K | 30.2% | 1 | 31.3K | 13.5% | 4 | | Jan 2026 | 111K | 30.9% | 1 | 63.2K | 17.6% | 4 | | Feb 2026 | 102K | 31.9% | 1 | 45.7K | 14.3% | 4 | | Mar 2026 | 110K | 32.7% | 1 | 45.9K | 13.7% | 4 | | Apr 2026 | 108K | 32.9% | 1 | 45.9K | 14% | 4 | | May 2026 | 109K | 32.1% | 1 | 53.4K | 15.8% | 4 | | Jun 2026 | 87.7K | 25.3% | 2 | 66.8K | 19.3% | 3 | | Jul 2026 | 90.4K | 26.7% | 1 | 70.9K | 20.9% | 3 | | Aug 2026 | 90.4K | 25.4% | 1 | 71.3K | 20% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Siete Foods’ and WILDE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Siete Foods**: Measured on the search terms “siete chips”, “siete cookies”, “siete foods”, “siete tortilla chips” and “siete tortillas”, summed into one figure. - **WILDE**: Measured on the search terms “wilde brands”, “wilde chicken chips”, “wilde chips”, “wilde crackers” and “wilde protein chips”, summed into one figure. - [Siete Foods profile](/demand/global-en/brands/siete-foods) - [WILDE profile](/demand/global-en/brands/wilde) - [All challenger savory snack brands worldwide](/demand/global-en/categories/savory-snack-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Siete Foods or WILDE? In August 2026, Siete Foods had more branded searches than WILDE among challenger savory snack brands worldwide. Siete Foods was estimated to have 90.4K branded searches compared to WILDE’s 71.3K, and held a 25.4% Share of Search versus WILDE’s 20%. ## Cite this page Brandwave. "Siete Foods vs WILDE: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/siete-foods-vs-wilde This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/siete-foods-vs-wilde. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.