---
title: "Shutterstock vs Wellington Zoo: Which is searched more?"
description: "Which is more popular in search, Shutterstock or Wellington Zoo? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-wellington-zoo"
publisher: "Brandwave"
---

# Shutterstock vs Wellington Zoo: Which is searched more?

Which is more popular in search, Shutterstock or Wellington Zoo? Compare estimated monthly branded-search demand and Share of Search inside the Stock photo sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shutterstock and Wellington Zoo
- **Competitive set**: Stock photo sites
- **Market**: Global
- **Month measured**: Sep 2026
- **Shutterstock Share of Search**: 0.31%
- **Wellington Zoo Share of Search**: <0.01%

## Which is more popular in search, Shutterstock or Wellington Zoo?

- In September 2026, Shutterstock had more branded searches than Wellington Zoo among stock photo sites worldwide. Shutterstock was estimated to have 1.6M branded searches compared to Wellington Zoo’s 27.1K, and held a 0.31% Share of Search versus Wellington Zoo’s <0.01%.
- Shutterstock was ahead of Wellington Zoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shutterstock’s estimated Share of Search among stock photo sites worldwide moved from 0.51% to 0.31%, and its estimated monthly branded searches moved from 2.6M to 1.6M.
- Across the 12 months ending September 2026, Wellington Zoo’s estimated Share of Search among stock photo sites worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

## How did search popularity change for stock photo sites worldwide in September 2026?

- In September 2026, Wellington Zoo rose from 14th to 12th among stock photo sites worldwide.
- Estimated monthly branded searches for Shutterstock worldwide fell 39.1% over 12 measured months, from 2.6M to 1.6M in September 2026.

## Month by month

| Month | Shutterstock estimated searches | Shutterstock Share of Search | Shutterstock rank | Wellington Zoo estimated searches | Wellington Zoo Share of Search | Wellington Zoo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6M | 0.51% | 4 | 22.2K | <0.01% | 14 |
| Nov 2025 | 2.2M | 0.43% | 6 | 27.1K | <0.01% | 13 |
| Dec 2025 | 2.2M | 0.45% | 5 | 33.1K | <0.01% | 11 |
| Jan 2026 | 2.2M | 0.44% | 5 | 40.5K | <0.01% | 11 |
| Feb 2026 | 1.9M | 0.43% | 5 | 27.1K | <0.01% | 14 |
| Mar 2026 | 2.2M | 0.43% | 6 | 27.1K | <0.01% | 13 |
| Apr 2026 | 1.9M | 0.37% | 5 | 33.1K | <0.01% | 11 |
| May 2026 | 1.9M | 0.38% | 5 | 33.1K | <0.01% | 11 |
| Jun 2026 | 1.9M | 0.4% | 5 | 18.1K | <0.01% | 14 |
| Jul 2026 | 1.7M | 0.35% | 5 | 22.2K | <0.01% | 14 |
| Aug 2026 | 1.7M | 0.35% | 5 | 22.2K | <0.01% | 14 |
| Sep 2026 | 1.6M | 0.31% | 5 | 27.1K | <0.01% | 12 |

## How each brand is measured

Brandwave collects information about searches that people make online using Shutterstock’s and Wellington Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shutterstock**: Measured on the search terms “shutterstock” and “shutterstock contributor”, summed into one figure.
- **Wellington Zoo**: Measured on the search term “wellington zoo”.

- [Shutterstock profile](/demand/global-en/brands/shutterstock)
- [Wellington Zoo profile](/demand/global-en/brands/wellington-zoo)
- [All stock photo sites worldwide](/demand/global-en/categories/stock-photo-sites): The set both shares are measured inside, 15 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shutterstock or Wellington Zoo?

In September 2026, Shutterstock had more branded searches than Wellington Zoo among stock photo sites worldwide. Shutterstock was estimated to have 1.6M branded searches compared to Wellington Zoo’s 27.1K, and held a 0.31% Share of Search versus Wellington Zoo’s <0.01%.

## Cite this page

Brandwave. "Shutterstock vs Wellington Zoo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-wellington-zoo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-wellington-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.