---
title: "Shutterstock vs Storyblocks: Which is more popular by branded search?"
description: "Which is more popular in search, Shutterstock or Storyblocks? Compare estimated monthly branded-search demand and Share of Search inside the Stock footage libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-storyblocks"
publisher: "Brandwave"
---

# Shutterstock vs Storyblocks: Which is more popular by branded search?

Which is more popular in search, Shutterstock or Storyblocks? Compare estimated monthly branded-search demand and Share of Search inside the Stock footage libraries set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shutterstock and Storyblocks
- **Competitive set**: Stock footage libraries
- **Market**: Global
- **Month measured**: Aug 2026
- **Shutterstock Share of Search**: 26%
- **Storyblocks Share of Search**: 1.9%

## Which is more popular in search, Shutterstock or Storyblocks?

- In August 2026, Shutterstock had more branded searches than Storyblocks among stock footage libraries worldwide. Shutterstock was estimated to have 1.2M branded searches compared to Storyblocks’ 90.5K, and held a 26% Share of Search versus Storyblocks’ 1.9%.
- Shutterstock was ahead of Storyblocks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shutterstock’s estimated Share of Search among stock footage libraries worldwide moved from 32.4% to 26%, and its estimated monthly branded searches moved from 2.2M to 1.2M.
- Across the 11 months ending August 2026, Storyblocks’ estimated Share of Search among stock footage libraries worldwide moved from 2% to 1.9%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for stock footage libraries worldwide in August 2026?

- In August 2026, Shutterstock gained estimated Share of Search among stock footage libraries worldwide, from 24.7% to 26%.
- Estimated monthly branded searches for Storyblocks worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

## Month by month

| Month | Shutterstock estimated searches | Shutterstock Share of Search | Shutterstock rank | Storyblocks estimated searches | Storyblocks Share of Search | Storyblocks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 32.4% | 2 | 135K | 2% | 5 |
| Nov 2025 | 1.8M | 29.2% | 2 | 110K | 1.8% | 5 |
| Dec 2025 | 1.8M | 29.3% | 2 | 110K | 1.8% | 5 |
| Jan 2026 | 1.8M | 29.8% | 2 | 110K | 1.8% | 5 |
| Feb 2026 | 1.5M | 25.8% | 2 | 90.5K | 1.6% | 5 |
| Mar 2026 | 1.8M | 28.7% | 2 | 110K | 1.7% | 5 |
| Apr 2026 | 1.5M | 25.7% | 2 | 110K | 1.9% | 5 |
| May 2026 | 1.5M | 26.2% | 2 | 90.5K | 1.6% | 5 |
| Jun 2026 | 1.5M | 28.7% | 2 | 90.5K | 1.7% | 5 |
| Jul 2026 | 1.2M | 24.7% | 2 | 90.5K | 1.8% | 5 |
| Aug 2026 | 1.2M | 26% | 2 | 90.5K | 1.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shutterstock’s and Storyblocks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shutterstock**: Measured on the search term “shutterstock”.
- **Storyblocks**: Measured on the search term “storyblocks”.

- [Shutterstock profile](/demand/global-en/brands/shutterstock)
- [Storyblocks profile](/demand/global-en/brands/storyblocks)
- [All stock footage libraries worldwide](/demand/global-en/categories/stock-footage-libraries): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shutterstock or Storyblocks?

In August 2026, Shutterstock had more branded searches than Storyblocks among stock footage libraries worldwide. Shutterstock was estimated to have 1.2M branded searches compared to Storyblocks’ 90.5K, and held a 26% Share of Search versus Storyblocks’ 1.9%.

## Cite this page

Brandwave. "Shutterstock vs Storyblocks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-storyblocks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shutterstock-vs-storyblocks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.