---
title: "Shun vs Victorinox: Which is more popular by branded search?"
description: "Which is more popular in search, Shun or Victorinox? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/shun-knives-vs-victorinox"
publisher: "Brandwave"
---

# Shun vs Victorinox: Which is more popular by branded search?

Which is more popular in search, Shun or Victorinox? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Shun and Victorinox
- **Competitive set**: Kitchen knife brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Shun Share of Search**: 3.6%
- **Victorinox Share of Search**: 59.5%

## Which is more popular in search, Shun or Victorinox?

- In August 2026, Victorinox had more branded searches than Shun among kitchen knife brands worldwide. Victorinox was estimated to have 455K branded searches compared to Shun’s 27.6K, and held a 59.5% Share of Search versus Shun’s 3.6%.
- Victorinox was ahead of Shun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Shun’s estimated Share of Search among kitchen knife brands worldwide moved from 3.8% to 3.6%, and its estimated monthly branded searches moved from 35.5K to 27.6K.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands worldwide moved from 59.2% to 59.5%, and its estimated monthly branded searches moved from 555K to 455K.

## How did search popularity change for kitchen knife brands worldwide in August 2026?

- In August 2026, Shun gained estimated Share of Search among kitchen knife brands worldwide, from 3% to 3.6%.
- In August 2026, Victorinox lost estimated Share of Search among kitchen knife brands worldwide, from 60.3% to 59.5%.

## Month by month

| Month | Shun estimated searches | Shun Share of Search | Shun rank | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.5K | 3.8% | 5 | 555K | 59.2% | 1 |
| Nov 2025 | 62.9K | 5.5% | 5 | 556K | 48.4% | 1 |
| Dec 2025 | 79.4K | 6.1% | 4 | 681K | 52.3% | 1 |
| Jan 2026 | 43.4K | 4.7% | 5 | 455K | 49.8% | 1 |
| Feb 2026 | 29K | 4% | 5 | 372K | 50.8% | 1 |
| Mar 2026 | 33.7K | 4.1% | 5 | 454K | 55.3% | 1 |
| Apr 2026 | 24.1K | 3.3% | 5 | 372K | 50.9% | 1 |
| May 2026 | 24.6K | 3.1% | 5 | 454K | 56.3% | 1 |
| Jun 2026 | 31.5K | 4.1% | 5 | 454K | 59.2% | 1 |
| Jul 2026 | 22.9K | 3% | 5 | 454K | 60.3% | 1 |
| Aug 2026 | 27.6K | 3.6% | 5 | 455K | 59.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Shun’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Shun**: Measured on the search terms “kitchen knives shun” and “shun knives”, summed into one figure.
- **Victorinox**: Measured on the search terms “kitchen knives victorinox”, “victorinox” and “victorinox com”, summed into one figure.

- [Shun profile](/demand/global-en/brands/shun-knives)
- [Victorinox profile](/demand/global-en/brands/victorinox)
- [All kitchen knife brands worldwide](/demand/global-en/categories/kitchen-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Shun or Victorinox?

In August 2026, Victorinox had more branded searches than Shun among kitchen knife brands worldwide. Victorinox was estimated to have 455K branded searches compared to Shun’s 27.6K, and held a 59.5% Share of Search versus Shun’s 3.6%.

## Cite this page

Brandwave. "Shun vs Victorinox: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shun-knives-vs-victorinox

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shun-knives-vs-victorinox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.