--- title: "Shopware vs Wix: Which is searched more?" description: "Is Shopware or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shopware-vs-wix" publisher: "Brandwave" --- # Shopware vs Wix: Which is searched more? Is Shopware or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopware and Wix - **Competitive set**: Ecommerce platforms - **Market**: Global - **Month measured**: Sep 2026 - **Shopware Share of Search**: 0.19% - **Wix Share of Search**: 28.9% ## Is Shopware or Wix more popular in search? - In September 2026, Wix had more branded searches than Shopware among ecommerce platforms worldwide. Wix had about 2.8 million branded searches, while Shopware had 18,200. Wix made up 28.9% of all ecommerce platform searches we track, and Shopware accounted for 0.19%. - Wix was ahead of Shopware in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Shopware’s share of searches among ecommerce platforms worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 22.4K to 18.2K. - Across the 12 months ending September 2026, Wix’s share of searches among ecommerce platforms worldwide moved from 32.6% to 28.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M. ## Top ecommerce platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wix appeared in all five answers. Shopware did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shopify | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | WooCommerce | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Squarespace | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | BigCommerce | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Square | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ecwid | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Magento | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | PrestaShop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shopware | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | OpenCart | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sellfy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Shift4Shop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ecommerce platforms - Asked ChatGPT "Which ecommerce platform should I use?": 1. Shopify, 2. WooCommerce, 3. Wix, 4. Squarespace, 5. BigCommerce - Asked ChatGPT "What are the best ecommerce platforms?": 1. Shopify, 2. WooCommerce, 3. BigCommerce, 4. Wix, 5. Squarespace, 6. Square - Asked ChatGPT "What's the best ecommerce platform for online store?": 1. Shopify, 2. WooCommerce, 3. Wix, 4. BigCommerce, 5. Squarespace - Searched Google, AI Overview "ecommerce platforms": 1. Shopify, 2. Wix, 3. Squarespace, 4. BigCommerce, 5. Ecwid - Searched Google, AI Overview "online store platform": 1. Shopify, 2. Wix, 3. Square, 4. Squarespace, 5. BigCommerce, 6. WooCommerce Not named in any answer: Magento, PrestaShop, Shopware, OpenCart, Sellfy and Shift4Shop. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for ecommerce platforms worldwide in September 2026? - In September 2026, Wix lost share of searches among ecommerce platforms worldwide, from 29.7% to 28.9%. - Estimated monthly branded searches for Shopware worldwide fell 18.6% over 12 measured months, from 22.4K to 18.2K in September 2026. ## Month by month | Month | Shopware estimated searches | Shopware Share of Search | Shopware rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.4K | 0.21% | 11 | 3.5M | 32.6% | 2 | | Nov 2025 | 22.4K | 0.22% | 11 | 3.4M | 33.7% | 2 | | Dec 2025 | 18.3K | 0.19% | 12 | 2.8M | 29.5% | 2 | | Jan 2026 | 22.4K | 0.21% | 12 | 3.4M | 32.7% | 2 | | Feb 2026 | 22.3K | 0.21% | 10 | 3.4M | 33.1% | 2 | | Mar 2026 | 22.4K | 0.21% | 11 | 3.5M | 32% | 2 | | Apr 2026 | 18.2K | 0.17% | 11 | 3.4M | 33.1% | 2 | | May 2026 | 18.2K | 0.18% | 11 | 3.4M | 33.1% | 2 | | Jun 2026 | 18.2K | 0.19% | 10 | 2.8M | 28.8% | 2 | | Jul 2026 | 18.2K | 0.19% | 10 | 2.8M | 28.9% | 2 | | Aug 2026 | 18.2K | 0.19% | 10 | 2.8M | 29.7% | 2 | | Sep 2026 | 18.2K | 0.19% | 10 | 2.8M | 28.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Shopware’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopware**: Measured on the search terms “shopware” and “shopware ecommerce”, summed into one figure. - **Wix**: Measured on the search terms “wix” and “wix studio”, summed into one figure. - [Shopware profile](/demand/global-en/brands/shopware) - [Wix profile](/demand/global-en/brands/wix) - [All ecommerce platforms worldwide](/demand/global-en/categories/ecommerce-platforms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Shopware or Wix more popular in search? In September 2026, Wix had more branded searches than Shopware among ecommerce platforms worldwide. Wix had about 2.8 million branded searches, while Shopware had 18,200. Wix made up 28.9% of all ecommerce platform searches we track, and Shopware accounted for 0.19%. ## Cite this page Brandwave. "Shopware vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/shopware-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopware-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.