--- title: "Shopify vs Toast: Which is more popular by branded search?" description: "Which is more popular in search, Shopify or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/shopify-vs-toast" publisher: "Brandwave" --- # Shopify vs Toast: Which is more popular by branded search? Which is more popular in search, Shopify or Toast? Compare estimated monthly branded-search demand and Share of Search inside the Retail and hospitality POS systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Shopify and Toast - **Competitive set**: Retail and hospitality POS systems - **Market**: Global - **Month measured**: Aug 2026 - **Shopify Share of Search**: 90.1% - **Toast Share of Search**: 0.82% ## Which is more popular in search, Shopify or Toast? - In August 2026, Shopify had more branded searches than Toast among retail and hospitality POS systems worldwide. Shopify was estimated to have 5.1M branded searches compared to Toast’s 46.2K, and held a 90.1% Share of Search versus Toast’s 0.82%. - Shopify was ahead of Toast in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 90.6% to 90.1%, and its estimated monthly branded searches held steady at 5.1M. - Across the 11 months ending August 2026, Toast’s estimated Share of Search among retail and hospitality POS systems worldwide moved from 0.97% to 0.82%, and its estimated monthly branded searches moved from 54.3K to 46.2K. ## How did search popularity change for retail and hospitality POS systems worldwide in August 2026? - Shopify’s estimated Share of Search among retail and hospitality POS systems worldwide has gained ground for 3 months in a row, from 88.9% to 90.1% in August 2026. - Estimated monthly branded searches for Toast worldwide fell 14.9% over 11 measured months, from 54.3K to 46.2K in August 2026. ## Month by month | Month | Shopify estimated searches | Shopify Share of Search | Shopify rank | Toast estimated searches | Toast Share of Search | Toast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.1M | 90.6% | 1 | 54.3K | 0.97% | 5 | | Nov 2025 | 5.1M | 91.6% | 1 | 45.2K | 0.81% | 5 | | Dec 2025 | 5.1M | 92% | 1 | 45.9K | 0.83% | 4 | | Jan 2026 | 5.1M | 90.5% | 1 | 53.4K | 0.95% | 5 | | Feb 2026 | 5.1M | 90.5% | 1 | 51.5K | 0.91% | 5 | | Mar 2026 | 5.1M | 89.6% | 1 | 54.4K | 0.95% | 5 | | Apr 2026 | 5.1M | 89.7% | 1 | 53.6K | 0.94% | 5 | | May 2026 | 5.1M | 88.9% | 1 | 54K | 0.94% | 5 | | Jun 2026 | 5.1M | 89.3% | 1 | 45.4K | 0.79% | 5 | | Jul 2026 | 5.1M | 89.6% | 1 | 46.9K | 0.82% | 5 | | Aug 2026 | 5.1M | 90.1% | 1 | 46.2K | 0.82% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Shopify’s and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Shopify**: Measured on the search terms “pos for shopify”, “pos shopify”, “pos system shopify”, “shopify”, “shopify ecommerce”, “shopify online store”, “shopify pos”, “shopify pos app”, “shopify pos apps”, “shopify pos card reader”, “shopify pos charges”, “shopify pos devices”, “shopify pos fee”, “shopify pos fees”, “shopify pos for retail”, “shopify pos go”, “shopify pos hardware”, “shopify pos hub”, “shopify pos lite”, “shopify pos price”, “shopify pos pricing”, “shopify pos pro”, “shopify pos pro price”, “shopify pos pro pricing”, “shopify pos pro subscription”, “shopify pos rates”, “shopify pos retail”, “shopify pos scanner”, “shopify pos software”, “shopify pos system”, “shopify pos systems”, “shopify pos terminal” and “shopify website builder”, summed into one figure. - **Toast**: Measured on the search terms “cost of toast pos”, “handheld toast pos”, “how much does a toast pos system cost”, “how much does toast pos cost”, “how much is a toast pos system”, “how much is toast pos”, “how much is toast pos system”, “https pos toasttab com”, “pos toast”, “pos toast system”, “pos toasttab”, “pos toasttab com”, “toast go 2 handheld”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos cost”, “toast pos demo”, “toast pos devices”, “toast pos download”, “toast pos fees”, “toast pos for bars”, “toast pos gift cards”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos price”, “toast pos pricing”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos shop”, “toast pos software”, “toast pos starter kit”, “toast pos system”, “toast pos system cost”, “toast pos system for restaurant”, “toast pos system for restaurants”, “toast pos system price”, “toast pos system training”, “toast pos systems”, “toast pos tablet”, “toast pos terminal”, “toast pos training”, “toast pos training manual”, “toast pos training video”, “toast pos website”, “toast restaurant pos”, “toast restaurant pos system”, “toast tab pos” and “toasttab pos”, summed into one figure. - [Shopify profile](/demand/global-en/brands/shopify) - [Toast profile](/demand/global-en/brands/toast) - [All retail and hospitality POS systems worldwide](/demand/global-en/categories/retail-and-hospitality-pos-systems): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Shopify or Toast? In August 2026, Shopify had more branded searches than Toast among retail and hospitality POS systems worldwide. Shopify was estimated to have 5.1M branded searches compared to Toast’s 46.2K, and held a 90.1% Share of Search versus Toast’s 0.82%. ## Cite this page Brandwave. "Shopify vs Toast: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/shopify-vs-toast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/shopify-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.